Manager, Premium Services & Sales

We innovate | We have tenacity |We empower | We get things done | We are unique |We have fun

You have an enviable work ethic, a competitive spirit, tenacity, and an unwavering commitment to exemplary customer service. You are results driven, energetic, self-motivated, and fair well with unpredictability. Your work style embraces the idea that success is a result of exceptional customer service and the ability to juggle competing priorities.

As the Manager of Premium Partnerships & Sales, you drive revenue growth and strengthen corporate partnerships. You are responsible for developing new sponsorships, managing existing corporate accounts, and delivering exceptional client service to enhance business relationships. The key areas of accountability are:

Corporate Sales & Revenue Growth

• Identify, prospect, and secure new corporate sponsorships and advertising partnerships.
• Develop customized marketing and sponsorship proposals tailored to client objectives.
• Meet and exceed revenue targets through innovative sponsorship activations.

Account Management & Client Servicing

• Manage and maintain strong relationships with current corporate partners.
• Ensure all sponsorship agreements are executed effectively with maximum value for partners.
• Work closely with marketing, game operations, and digital teams to integrate sponsors into game-day experiences and promotions. 
• Represent the Royals at networking events, business functions, and community initiatives.

Activation & Fulfillment

• Coordinate the delivery of sponsor assets, including in-arena signage, concourse activations, promotions, and hospitality packages.
• Oversee game-day activations, ensuring sponsor visibility and engagement.
• Track and report on sponsorship performance and ROI metrics for partners.

Ideally you have built a reputation as a trusted partner developing long-term customer relationships through highly professional sales approaches. As this role is customer focused, evening and weekend availability aligned with game and event days is critical. For bonus points, you have a bachelor’s degree or diploma in business, marketing, or a related field.

If you love being part of a growing, amazing, and passionate team, are self-motivated, energetic, looking for the opportunity to “make your mark”, don’t delay, now is the time to click “apply now”! For future awaits!

The Victoria Royals, a member of the GSL Group of companies, are one of 22 major hockey league teams in the Western Hockey League (WHL) and are part of the Canadian Hockey League (CHL), the main feeder into the NHL.

The Victoria Royals, one of the GSL Group of Companies, is proud to be an equal opportunity employer.  We value diversity and are dedicated to providing a work environment that is free from harassment and discrimination.  All employment decisions are made based on qualifications, job requirements and business needs. GSL is passionate about being known for an inclusive culture where talented people of all backgrounds want to work.

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