Growth Director
Our mission is to make California compliant cannabis available to all our customers via our fast delivery platform and service. As Growth Director you report directly to the CEO and manage a small CSR team while working cross-functionally with marketing, sales, engineering, and product to grow our user base and cultivate customer relationships.
The gig...
Partner with the other departments to identify and refine which metrics/KPIs are most important for growth
Bring both traditional and creative ideas on improving KPIs and A/B testing those ideas
Analyzing data and user feedback
Exchanging ideas/data/feedback with other departments (Product, marketing, top management) in order to present results and make the product more user-centric
Optimizing conversion rate and applying CRO hacks to our application and business
Develop and implement front-end web code where appropriate to launch interactive tools and apps benefiting the marketing team’s goals
Conduct and present competitive analyses and market research
Propose creative new projects, tools, and apps that attract prospects and convert leads to testing new approaches to capturing existing demand
Translate ideas to actionable items that deliver business results
Analyze, recommend and lead the implementation of improvement initiatives
Keep abreast with the latest trends and changes in UI/UX and digital marketing
Identify industry trends and insights
What you bring...
Previous working experience as a Growth Hacker or Growth Director for 4 year(s) preferably in a progressive eCommerce environment
Must be a card-carrying Data Geek
Deep understanding of the cannabis user base and behaviors
Programming knowledge
A/B testing and data analytics experience
Experience with growth hackings tools such as Optimizely for A/B Testing, MailChimp for email marketing campaigns, HubSpot for CRM, sales and marketing purposes, Zapier to automate workflows...
In-depth knowledge of SEO factors and key algorithm updates
Applicable knowledge of HTML5, CSS3, JavaScript, and jQuery
Domain expertise in UI/UX best practices
Outstanding analytical and problem-solving skills
High standards of excellence and attention to details