Communications Specialist
Application deadline: november 12, 2024
Reporting to the Director of Philanthropy, the Communications Specialist will be responsible for the development and implementation of Easter Seals Alberta’s storytelling. The Communications Specialist will combine hands-on execution with strategic thinking. This role is critical in driving revenue growth and building impactful relationships with key stakeholders.
Responsibilities:
· Develop and implement effective templates, writing/style guides, and workflows to establish a unified voice and streamline the communication process.
· Create visual tools (images/reels/stories/event collateral/campaign materials) that support specific messaging.
· Ensure that all communications are consistent, brand-aligned, and effectively convey the impact of Easter Seals Alberta’s services and programs.
· Manage Easter Seals Alberta’s content calendar with a focus on increasing engagement and reach.
· Manage Easter Seals Alberta Social Media platforms including but not limited to responding to online reviews, providing feedback/responses to social media comments or questions, issues management from a brand perspective.
· Manage media relations, including press releases, interviews, and media placements.
· Partner with other departments to craft compelling stories and profiles that highlight impact and drive engagement, encouraging support.
· Proactively write, edit, and create diverse content for all audiences. This includes e-newsletters, web content, social media posts, e-appeals, print publications, video storyboarding and scripting, video production, stories, and profiles.
· Run quarterly content calendar meetings with all staff to collect cross-departmental Marketing and Communications needs
· Support Development team in maintaining supporter database, ensuring clean data standards are maintained and that all communications are CASL compliant.
· Provide tours of Easter Seals Camp Horizon as needed
· Other duties as required.
This is a full-time position that requires in-person work 3 days per week, including Wednesdays.
What you bring to Easter Seals Alberta:
· A Bachelor’s degree required with at least 4 years of progressive successful experience as either a writer/editor or as a not for profit storyteller professional.
· Demonstrated success supporting reports to individuals, corporations, foundations, granting agencies, and/or government.
· A commitment to inclusivity, diversity, equity, and accessibility.
· Excellent time-management and organizational skills and ability to meet deadlines.
· Excellent written and verbal communication skills, with the ability to tell compelling, human-centric stories for various audiences, especially prospective and current donors.
· Experience in creating a robust storytelling library leveraging all mediums to grow the awareness and support.
· Experience with email marketing platforms (e.g. HubSpot, Mailchimp, etc), and familiarity with email set up and delivery best practices.
· Experience with WordPress or other content management systems, as well as Canva and other creative platforms.
· Expertise and knowledge in creating successful direct mail, marketing materials, online giving appeals including social media, and campaigns including integration of e-commerce platforms.
· Proficient in Microsoft tools such as Word, PowerPoint, and Excel.
· Ability to work both independently and as part of a team