Advisor, Marketing Strategy

Employee Status: Term

Target Start / End Date: June 2, 2025 to October 30, 2026

Company: Regional Recreation Corporation of Wood Buffalo

Department: Marketing & Community Engagement

Location: Fort McMurray, Alberta

Requisition #:  2021615

Please Note: The job posting will remain active until the position has been filled. 

About Us:

The Marketing Strategy Advisor is a key contributor to the dynamic and forward-thinking Marketing and Communications Team at the Regional Recreation Corporation of Wood Buffalo (RRC). 

We're looking for a creative powerhouse and strategic thinker who is passionate about data-driven marketing, innovative design, brand storytelling, and the latest digital trends.

You’re a marketing champion with a deep love for strategy and a talent for crafting narratives that connect. A creative problem-solver at heart, you know how to bring big ideas to life in fresh, engaging ways. As a digital native, you stay ahead of technology and audience behavior, translating insight into impact. Most importantly, you're an inspirational leader - ready to guide others, collaborate across teams, and launch bold marketing campaigns that reflect the spirit of our community.

If you're driven by purpose, energized by innovation, ready to bring your bold ideas, and excited about the opportunity to shape how Wood Buffalo gathers, plays, and connects- this is your chance to help create community!

We Offer Great Benefits & Perks – We Take Care of Our People

• Competitive Salary

• Vacation Days and Earned Time Off as we believe in having a work life balance.

• Employee Assistance Program

• Development Opportunities

• Membership Credit

• Team Celebrations

• Recognition Programs

• Staff Discounts

Your Role

The Marketing Strategy Advisor plays an integral role as a key contributor to the dynamic and progressive Marketing and Communication Team at the Regional Recreation Corporation of Wood Buffalo (RRC). This marketing champion is passionate and excited about marketing strategy, branding, design and technology and stays on top of current trends. Specializing in creating compelling strategic marketing plans, this contributor applies creative methods to communicate concepts, ideas & solutions bringing RRC brands to life through the execution of sport, entertainment & recreation related marketing programs. In tune with audience demographics, this role provides direct leadership and guidance on developing and delivering timely, effective and engaging marketing campaigns and initiatives.

 Your Impact

• Lead and guide the development of marketing strategies that promote the RRC’s strategic priorities, vision & mission

• Lead tasks related to marketing, and provide support for communication, digital media, data management, event coordination, project management, & sales

• Translate marketing strategies into creative direction for digital & print media content

• Collaborate with internal clients; act as primary point person on campaigns

• Guide the development of strategies based on consumer insights

• Work to develop an understanding of consumer demographics and translate these into effective marketing strategies

• Utilize multiple channels to deliver marketing strategies and achieve identified goals

• Proactively ensure brand standards are adhered to

• Contribute to strategies that accelerate growth of the RRC social media program

• Assist with the email marketing program

• Manage CMS & advertising systems

• Ensure content creation, production & execution timelines are met

• Monitor progress of projects & provide continuous communication to the team regarding on-going project status updates

• Interact with web developers, graphic designers, photographers, vendors & suppliers to complete collateral projects

• Other duties as assigned.

Your Accomplishments

• High School Diploma or GED Equivalency

• A background in marketing and communication developed through a combination of education & experience

• Completion of a degree or diploma in a related field

• Experience with digital ad networks

• Demonstrated ability to drive for product leadership with an entrepreneurial style

• Clear communicator with exceptional written, verbal, and interpersonal skills

• Ability to interpret and convey diverse types of information: financial, marketing, design, development

• Understanding of current marketing trends and ability to adapt these to achieve identified goals

• Motivated by deadlines & skilled with bringing projects to successful completion

• Works independently as well as collaboratively while taking direction from others

• Employs best practices & values that govern work in marketing, sales and creative services

• Experience in entertainment &/or recreation industry

• Fluent with Adobe Creative Cloud: InDesign, Illustrator, Photoshop

• Knowledge of composition techniques alongside basic photography & videography skills

• Working knowledge of Content Management Systems

Other Requirements

• Criminal record Check with Vulnerable Sector Check

• Valid Class 5 Driver’s License

Working Conditions

• Approximately 40 hours per week with flexibility of a varied work schedule. Work hours may include days and evenings on weekdays, weekends and holidays. Work primarily indoors in a standard office environment, with some outdoor event coverage or promotion.

• Work requires sedentary work in a climate-controlled office environment using standard office equipment and occasional travel and meetings off site. Office environment can be busy with frequent interruptions and regular meetings with external and internal stakeholders.

• This position may include heavy lifting of supplies and equipment up to 40 lbs.

We Value Safety

All employees are responsible and accountable for Regional Recreation Corporation’s health and safety policy. All employees at every level should be familiar with the requirements of the Alberta Occupational Health and Safety legislation as it relates to their work processes.

The employee is expected to adhere to all company policies and to act as a role model in the adherence to policies. These statements are intended to describe the general nature and level of work involved for this job. It is not an exhaustive list of all responsibilities, duties and skills required of this job.

We would like to thank all applicants in advance for submitting their resumes. Please note, only those candidates chosen to continue through the selection process will be contacted.

The RRC is an equal opportunity employer and values diversity, equity, and inclusion.   We will gladly provide accommodations upon request for applicants with any barriers and/or disabilities during the recruitment process.  We appreciate all candidates who apply for this position; though only those selected for an interview will be contacted. 

Please visit our careers page to see more job opportunities.