Marketing Coordinator

OUR CULTURE

Snow Valley Edmonton is a not-for-profit organization dedicated to providing year-round, premier outdoor adventures in the heart of the Edmonton. We create memorable experiences across our multiple brands: Snow Valley Ski Club, Snow Valley Aerial Park, Rainbow Valley Campground, and The Lodge at Snow Valley

Our Team members are integral to our success and we nurture a workplace built on respect, teamwork, personal development, accountability, and a shared commitment to the guest experience. If you value community, enjoy an active environment, and want to work where people (including you) love to play, we invite you to apply.

POSITION SUMMARY

Reporting to the Marketing Manager, the Marketing & Communications Coordinator supports the planning, execution, and evaluation of Snow Valley’s marketing and communications activities across our multiple brands and touchpoints. This hands-on role contributes to: digital content creation, web maintenance & updates, social media management, community engagement (on-site, off-site, and online), event support, design production, partnership activations, and internal communications.

The successful candidate will be an organized, creative, energetic, adaptable, and detail-oriented person who is comfortable working in a dynamic, seasonal environment. Success in this position requires effective collaboration across departments and regular interaction with guests, partners, and the community.

KEY RESPONSIBILITIES

Marketing Planning & Coordination

·         Assist in the development, implementation, and monitoring of the annual marketing and communications plan.

·         Coordinate marketing initiatives and advertising activities, including research, planning, delivery, and reporting.

·         Conduct regular audits on, and perform updates to, Snow Valley’s digital channels, including the website, social media platforms, and email newsletters to ensure accurate, timely information.

·         Manage all Snow Valley social media assets, including planning and posting relevant, engaging communications, and monitoring all comments and messages.

·         Use products like Google & Meta ads to support paid marketing initiatives; assist with digital analytics reporting to evaluate performance and optimize results

·         Design and prepare a wide range of marketing materials such as posters, brochures, signage, maps, blogs & articles, advertisements, and other physical and digital assets.

·         Capture photographs and short-form videos of Snow Valley facilities, programs, events, and staff.

·         Update digital screens and onsite signage; ensure brand consistency across all creative assets.

·         Support partner and sponsor activations, including planning, communication, logistics, and on-site execution.

·         Build rapport with mountain resorts, recreation partners, advertisers, sponsors, and local other businesses to support joint promotions and develop further relations.

·         Coordinate, develop, and support Snow Valley events and seasonal programs; assisting with registration, setup, logistics, guest engagement, promotions, and photography.

·         Participate in off-site tradeshows, booths, and community events.

·         Administer surveys or feedback tools contribute to post-event documentation and evaluation.

·         Work collaboratively with department leads to understand and support their marketing needs.

·         Support internal communications by preparing the weekly internal calendar, producing the staff e-newsletter, and helping deliver the employee recognition program.

·         Perform other duties as assigned by the Marketing & Communications Manager.

SKILLS AND COMPETENCIES

·         Very strong writing, editing, and overall communication skills with attention to accuracy and clarity.

·         Experience managing social media content across multiple platforms.

·         Eye for visual design and a working knowledge of Adobe Creative Cloud (Express, Photoshop, Illustrator, InDesign) or similar.

·         Basic photography and video capture & editing skills for social media and promotional use.

·         Strong organizational skills with the ability to manage multiple priorities.

·         Comfortable working indoors and outdoors throughout the year.

·         Experience using website content management systems and knowledge of basic SEO principles.

·         Familiarity with Google Ads & Analytics, Meta Business Suite, and email marketing tools.

·         Experience designing print-ready materials including posters, signage, brochures, and maps.

·         Experience supporting events, community activations, or sponsorship programs.

WORKING CONDITIONS

·         Occasional evening, weekend, or holiday shifts during peak operational periods or special events.

·         Primarily office-based with periodic outdoor work for photography, surveys, events, and promotional activities.

·         Variable hours including weekdays, evenings, weekends, and holidays depending on operational needs.

·         Occasional lifting, carrying, pushing, or pulling of items up to 35 pounds.

HEALTH & SAFETY CONSIDERATIONS

·         Extended periods of desk and computer work, with potential for musculoskeletal strain or eye fatigue.

·         Occasional exposure to cold, heat, or varying weather conditions.

·         Potential for slips, trips, lifting-related strain, or minor physical hazards during event setup or other tasks.

QUALIFICATIONS

Completion of post-secondary education in Marketing, Public Relations, Communications, or another discipline related to a Marketing role, plus experience within the field is preferred. Education or experience in Graphic Design is also preferred. Any equivalent combination of experience, education, and/or training will be considered.

A Police Information Check is required for this position.

PAY, BENEFITS AND PERKS

·         Starting salary of $47,000-$52,000/year, commensurate with experience, paid bi-weekly.

·         RRSP/TFSA matching program

·         3 weeks annual paid vacation

·         Health, disability, and wellness benefits

·         Staff recreation perks at Snow Valley and across the industry

·         Opportunities for training and professional development

HOW TO APPLY

Application Deadline: Dec 15, 2025 Start date Jan 19, 2026.  We thank all applicants for their interest; however only individuals selected for an interview will be contacted.

Snow Valley Ski Club is committed to creating an inclusive workplace and welcomes applications from individuals of all backgrounds and experiences.

Please visit our careers page to see more job opportunities.