Director, Marketing and Communications

Director, Marketing and Communications 

14 month Contract/Full time   

This role is hybrid, with the flexibility to work remotely a few days a week. Some flexibility is required to support events outside regular working hours if needed. 

Toronto, Ontario  

The Organization 

Since 1981, Ronald McDonald House Charities (RMHC) Toronto has served as a place to call home for families with seriously ill children undergoing treatment. RMHC Toronto encompasses a House for 81 families in downtown Toronto and seven Family Rooms in hospitals across the Greater Toronto Area and in Sudbury. The families we serve come from throughout Ontario, across Canada and around the world.  

We are looking for a Director, Marketing and Communications, to join our team on a 14-month parental coverage contract at the House located at 240 McCaul Street, Toronto, On.    

About the Opportunity 

Reporting to the VP, Development and Marketing, we are seeking a dedicated and experienced Director of Marketing & Communications to join our team. The Director will oversee the RMHC Toronto brand strategy, direct response portfolio, develop and implement marketing communications, media, and public relations plans, and lead a team of two marketing and communication specialists. 

KEY ACCOUNTABILITIES: 

• Implement a multi-year brand strategy for RMHC Toronto that aligns to the standards and guidelines of RMHC Canada & RMHC Toronto. 

• Collaborate with the Development and Programs & Services teams to enhance storytelling and messaging, increasing program visibility, services and communities served, and strengthening fundraising, sponsorships, and partnerships. 

• Collaborate with RMHC Canada, Regional Chapters and Toronto teams to deliver measurable impact and growth in communications, in support of strategic and annual plans related to brand, marketing, programs, services, fundraising, community and government relations. 

•  Collaborate with an agency of record on a comprehensive marketing strategy and integrated direct response program aligned with organizational goals across various digital and social channels in alignment with RMHC Toronto brand, programs, services, and development opportunities. 

• Enhance social media presence across RMHC Toronto platforms to engage a broader audience and develop data-driven social media strategies to increase engagement rates and optimize results. 

• Oversee the development of compelling relationship-building strategies with key community stakeholders including media and government. 

• Manage donor and prospect data to expand our reach, enhance engagement, and support donor stewardship. 

• Oversee the development of communication materials such as the annual report, newsletters, key stakeholder communications, stewardship materials and website content. 

• Liaise with staff, families, and volunteers in a variety of forums to engage their involvement in community mobilization projects. 

• Develop integrated marketing communications strategies, plans and campaigns that promote RMHC Toronto and its impactful work to diverse communities. 

• Oversee the development and management of the marketing communications budget and financial reports.