Territory Sales Representative – Grocery / CPG (Food Broker)

Territory: Greater Boston, MA & Southern New Hampshire
Field-Based | Grocery / Supermarket Sales

Ideal for candidates with grocery, food broker, or CPG retail sales experience

The Territory Sales Representative – Grocery / CPG (Food Broker) is responsible for managing approximately 200 supermarket locations within an assigned territory. This field-based sales role focuses on strengthening relationships with store managers, department managers, and category buyers while driving product distribution, merchandising, and promotional execution.

You will play a key role in helping brands grow shelf presence, increase sales velocity, and execute retail programs at store level.

The role reports to the Retail Lead and participates in weekly virtual team meetings via Microsoft Teams.

Territory Management

• Conduct regular in-store sales visits across assigned supermarkets

• Manage relationships with store managers, department managers, and category buyers

• Ensure strong retail merchandising, product placement, and display execution

Sales & Distribution Growth

• Present new products and line extensions to stores

• Secure product distribution and additional shelf placement

• Drive secondary displays, promotions, and POS materials

Retail Execution & Reporting

• Perform store audits and merchandising checks using GoSpotCheck

• Track product placement, displays, and promotional activity

• Communicate opportunities, competitive insights, and store feedback

Collaboration & Brand Support

• Partner with brand principals and internal sales leadership

• Participate in ride-alongs with clients and team members

• Support territory sales strategy and category growth initiatives

Required Experience

• Experience in CPG sales, grocery sales, or food broker sales

• Experience working with supermarket chains or grocery retailers

• Category exposure preferred: meat, deli, dairy, grocery, bakery, or frozen foods

Skills & Attributes

• Strong relationship-building and interpersonal skills

• Excellent communication and presentation abilities

• Highly organized with strong time and territory management

• Comfortable working independently in a field-based sales role

• Proficient with Microsoft Outlook, Microsoft Teams, and retail reporting tools

• Professional, resilient, and solutions-oriented

Additional Requirements

• Reliable transportation required

• Ability to travel throughout Greater Boston and Southern New Hampshire

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