Territory Manager / Sales Representative - British Columbia

Canada’s Island Garden, commonly known for our FIGR and Piper’s Punch brands, is a proudly independent licensed producer based on Prince Edward Island who is looking to expand our internal sales team across Canada.

Are you an outgoing and driven CPG sales professional or retail expert who is passionate about cannabis?  Does the idea of working in a fast paced, challenging yet rewarding environment excite you? Are you looking for an opportunity to shine while developing your skills in one of the most dynamic and exciting industries in Canada?  If this sounds like you, we should meet! 

Overall Job Purpose:

As Sales Representative/Territory Manager, you will play a crucial role in growing our sales by representing products from Canada’s Island Gardens suite of brands (FIGR and Piper’s Punch) to our customers. The role will be focused on deepening relationships and increasing sales with our existing licensed cannabis retailers while strategically onboarding new retail partners to increase sales volume by increasing SKU distribution, executing trade programs, managing inventory levels, and educating retail store owners, managers, staff and consumers.

Responsibilities, including but not limited to:

Sales & Distribution

• Build and maintain strong, long-lasting relationships with existing retail partners (store owners, managers, and budtenders) in assigned territory to maximize sales and ensure their needs are met and expectations are exceeded.
• Be the “go-to” sales representative/territory manager to assist retail store managers in managing inventory, assortment and profitability.
• Create brand awareness and, community engagement within your given territory.
• Identify new distribution opportunities and build partnerships that maximize distribution, visibility and service.
• Analyze sales activities, market conditions and competitive pricing to meet company objectives.
• Develop and maintain a sales pipeline, ensuring consistent growth and consistently achieve and exceed monthly, quarterly, and annual sales targets.
• Collaborate with retailers to develop/activate effective distribution and merchandising strategies for our products in their stores.
• Devise a sales route plan and map for the territory, maximizing efficiency in sales operations within the designated sales territory.
• Attend provincial and regional trade shows and events.

Relationship Management

• Conduct regular visits/in-store education sessions to staff and consumers to ensure product knowledge, offer training, and get feedback (where permitted).
• Engage with clients regularly through a mixture of visits, calls, and industry events.
• Work closely with retail partners as a valued and trusted business partner to understand their unique challenges and opportunities.
• Resolve any issues or concerns of retail partners in a timely and professional manner.

Administration & Support

• Gather and relay market feedback regarding product trends and marketing strategies.
• Administration for territory ensuring records and information databases are up to date.
• Regularly report sales progress, challenges, and market insights to management.
• Collaborate with the Director of National Sales in planning sales activities and setting KPIs for region.
• Achieve KPI targets on sales volumes, distribution, market share, placement/visibility, and retailer engagement/visitation.
• Manage promotional expenses for the territory.
• Understand and comply with federal and provincial cannabis regulations while remaining up-to-date and educated on changing regulatory conditions (municipal, provincial and federal) as they relate to the assigned territory.

The ideal Candidate has:

• Minimum of 2 years of Sales, Category, and/or Account Management experience in a regulated/restricted category such as cannabis and/or beverage & alcohol industry.
• Alternatively, you may have strong experience within Cannabis retail.
• Bachelor of Commerce degree, or a demonstrated equivalent training and experience.
• Cannabis product knowledge and passion for the industry.
• Existing credibility and a strong network within the cannabis retail industry is considered a strong asset.
• Demonstrate exceptional organizational, time-management, and prioritization skills.
• Exhibit the ability to foster relationships with accounts and customers, consistently delivering outstanding customer experiences across all channels.
• Display self-motivation and the ability to thrive while working independently and remotely.
• Excellent communication skills (written and verbal) with a well-developed professional manner and a focus on positive, productive business relationships.
• Have access to a safe/reliable vehicle and hold a valid Provincial Driver's License.
• A criminal records check will be required after job offer is communicated.
• All employees must be 19+.

Job Details:

• Competitive salary based on experience
• Position Status: Full-Time, Salary, Permanent Position
• Paid Vacation and Sick time
• Group Health and Dental Benefits (premiums covered by CIG) upon start
• RRSP/DPSP Matching Program after three months of employment
• Car allowance to assist in travel expenses

If interested, please apply by March 24, 2024.  Only those selected will be contacted via email for next steps. 

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