Skilled Nursing Facility Director of Marketing & Admissions

• Develop and implement a strategic marketing plan to increase awareness of the facility and grow census.

• Build and maintain strong relationships with hospitals, discharge planners, physicians, social workers, and community partners.

• Conduct regular, in-person visits to referral sources—daily travel is required.

• Plan and coordinate community outreach events, open houses, and after-hours events as needed.

• Manage the facility’s online presence, including website content, reviews, and social media.

• Analyze market trends and referral patterns to identify new business opportunities.

• Manage all aspects of the admissions process, including referrals, tours, evaluations, and admission paperwork.

• Serve as the primary point of contact for prospective residents, families, and referral sources.

• Collaborate with clinical, financial, and administrative teams to ensure timely and appropriate admissions.

• Maintain accurate and up-to-date census records and admission logs.

• Provide education and guidance to families regarding the facility's services, insurance coverage, and Medicaid/Medicare options.

• Bachelor’s degree in Marketing, Business Administration, Healthcare Administration, or related field (preferred).

• 2+ years of experience in healthcare marketing, admissions, or business development—preferably in long-term care or senior living.

• Knowledge of Medicare, Medicaid, and managed care processes.

• Strong interpersonal and communication skills.

• Excellent organizational skills and attention to detail.

• Compassionate, patient, and family-focused approach to care.

• Proficient in Microsoft Office and CRM software.

• Reliable personal transportation and valid driver’s license required.

• Must be able to travel daily and attend after-hours events.

• Mileage reimbursement is provided through a GPS-based tracking app.

• Competitive salary based on experience

• Health, dental, and vision insurance

• Paid time off and holidays

• 401(k) with employer match

• Continuing education and career development opportunities

• Mileage reimbursement for work-related travel

Join our team and make a meaningful difference in the lives of our residents and their families. Apply today to be a part of a compassionate, mission-driven environment where your skills truly matter.

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