Sales Manager

SALES MANAGER

Sales Manager – The Palm Springs Surf Club

• Palm Springs, CA, USA
• Job category: Sales
• Job Location: 1500 S Gene Autry Trail, Palm Springs, CA 92264
• Season: Year Round
• Job Classification: Full-Time
• Salary, Commissions & Benefits: $70k-$90k + commissions

Company Description

PSSC is a broadly appealing active lifestyle concept incorporating surfing, entertainment, hospitality, dining, fitness, social events, and health & wellness. Our targeted site strategy is focused on warm weather and densely populated urban markets with a mix of strong local and visitor demographics. PSSC features proven wave technologies by Surf Loch Wave Systems. Our scalable destination concept easily adapted to fit local market character to create a true community focal point and gathering place.

You don’t just work at PSSC. You become one of the best reasons our clients come back again and again. It’s our aim to provide a warm and inviting community atmosphere for our guests and corporate clients. We believe every employee should play a key role in helping to enrich the client and guest experience during their event. This takes a dedication to real, live hospitality and an appreciation for innovative leadership. We are a team, and we act like it. We also believe, as PSSC management, in a commitment to providing a secure and an enjoyable work environment for every employee — one that promotes honesty, mutual respect, personal growth and career advancement for all. Employees also receive access to employee dedicated surf sessions.

Position Description:

The Sales Manager at The Palm Springs Surf Club is responsible for providing inspirational leadership and management of all aspects of revenue generation at the park related to the corporate segment and focus on optimizing productivity from the sales team including ongoing development, coaching, and motivation. The position is also directly responsible for generating revenue from a defined market, industry and/or key accounts. In addition, this position is required to provide continued enhancement of the culture at PSSC in accordance with park standards and to maintain effective relationships with all associates throughout the park to provide a strong, supportive, and an objective environment. The position requires a detail oriented, organized, and adaptable individual to manage all aspects of the direct sales process for PSSC, which include development of action plans, performance management and the ability to operate in a dynamic, continuously changing environment.

The position requires excellent communication skills - both written and verbal, along with the ability to utilize contemporary distribution channel management and analytics to support the sales and marketing initiatives.

This is a full-time position that requires being in the office located at the park. Some remote work will be allowed. This position requires non-traditional working hours which includes working nights and weekends when group events are taking place.

Responsibilities:

• Demonstrated ability to build backlog and accelerate sales pace in various corporate markets

• Leads and manages sales segments to achieve and exceed budgeted group events and   revenue goals annually, while ensuring that targeted goals for future years are met

• Analyze critical business/accounts and negotiate best situation for achieving optimum revenue for the park while ensuring excellent customer service

• Handles key accounts at the property level, as determined by the park's leadership

• Spearhead the development of new group business. This includes creating relationships with corporate influencers in meetings & events and leverage business and activity intelligence reports & proficient use of business development and research solutions

• Assist in the creation and implementation of the annual and monthly direct-sales action plans for PSSC. This includes collecting industry trending information and data analytics

• Actively participate in sales presentations, key industry shows, property tours and client meetings

• Participate and facilitate in corporate events, resort FAM trips, and sales appointments

• Assist with annual park sales strategy plan as well as property sales budget

• Assists in developing rates, group ceilings and deployment strategies through review of competitive data, demand analysis and mix management

• Establish dominant positioning within defined competitive sets and establish a sustained pattern of market share advantage

• Ability to recruit and hire sales talent with well established relationships and contacts with meeting assist/direct in the negotiations and closing of business

• Experience in the sales processes required for a mixed product location

• Strong financial and quantitative data skills to be able to formulate and drive business strategy. Ability to establish and maintain realistic budgets while realizing projected results

• Proven ability to coach, mentor and lead a team of professionals to optimum performance levels

• Assist the Senior Leadership Team in establishing sales goals, forecasting group revenues, budgeting, and management of sales office

Additional Duties & Responsibilities:

• Effectively grow and maintain database of key clients

• Attend meetings as a representative of the Sales department

• Develop both short and long terms goals relating to interpersonal development and departmental improvement

• Provide timely client feedback to revenue leaders and operations

• Receive and handle client complaints and ensure corrective action is taken

• Interface with Accounting as needed on billing and commission issues

• Interface with other departments such as Wavepool/Waterpark, F&B, Maintenance and Third-Party Vendors to ensure client needs are being met

• Answer incoming calls in less than three rings in a professional demeanor following park quality standards, convert the caller to a booking and generate the highest revenue possible This includes offering and booking ancillary revenue

• Ensure proper booking information is recorded for each client and according to park standards

• Conduct pre-arrival calls and assist clients with any pre-arrival requests and anticipate needs for ancillary bookings

• Greet clients upon arrival if appropriate

• Keep current with all communication and departmental changes

• Assist with other departments as needed

• Maintain a neat, clean, and safe work environment

Qualifications:

The individual must possess the following knowledge, skills, and abilities and be able to explain and demonstrate that he or she can perform the essential functions of the job, with or without reasonable accommodation, using some other combination of skills and abilities:

• Strategic thought leader with knowledge and expertise in hospitality sales and marketing

• Analytical and detail oriented

• Strong direct sales experience in business development of new and emerging markets 

• Excellent communication skills, both written and verbal

• Extensive experience and/or knowledge of the contracting process and negotiations within a comparable environment

• Effective management of group distribution channels, both current and emerging

• Goal oriented and ability to work collaboratively and independently to achieve objectives

• Strong Customer Service skills

• Read, interpret, and create business records and statistical reports

• Use mathematical skills to interpret financial information

• Make business decisions based on production reports and similar facts

• Plan and organize the work of others

• Experience in strategic account management methods, as well as advanced business planning acumen

• Ability to work under stressful conditions and balance multiple commitments simultaneously • Strong customer service aptitude

• Understanding of budgetary and fiscal responsibility within the department

• Familiarity with all operational areas of the park 

• College graduate or equivalent industry experience

• Minimum 5 years' experience as the sales leader with a relevant property

• Must be proficient in Microsoft Word, Excel, Outlook, PowerPoint, HubSpot, and other required software to perform required responsibilities

Miscellaneous Skills:

• Requires mathematical skills, to be able to: add, subtract, multiply, and divide all units of measure

• All PSSC sales associates must maintain a professional appearance and standards

• Positive attitude and embrace the PSSC culture

• Work well in a team environment

• Ability to work independently

• Learn quickly and follow directions

• Take ownership and follow through to complete tasks

• Must be adaptable and flexible to changing processes

• Ability to multi-task on projects or assigned responsibilities

• Remain calm and professional under stress

• Articulate issues to supervisor and managers

• Ability to handle conflict and confrontation

• Ability to effectively handle confidential matters

• Be able to make decisions and take responsibility for actions

Benefits:

PSSC recognizes that benefits play a vital role in helping ensure the health and financial security of employees and their families. We offer a variety of benefits to our employees including:

• Medical, Dental and Vision Insurance
• Retirement plan
• Paid Vacation and Sick Days
• Paid Parental Leave
• Company Paid Short-Term and Long-Term Disability Insurance
• PSSC Employee Perks and Discounts

PSSC is an Equal Employment Opportunity Employer & participates in E-Verify.?

This job post is intended to describe the general requirements for the position. It is not a complete statement of duties, responsibilities, or requirements. Other duties not listed here may be assigned as necessary to ensure the proper operation of PSSC.?