P&A Associate

P&A Associate 

Hours: 40 - 50 hours per week as scheduled

Reports to: Store Manager

The following outline of a job description is to serve as a guide for expected job performance. It is not intended to limit individual initiative. Lakeside Marina reserves the right to add or delete job responsibilities.

FUNCTIONS:

• Assist in all aspects of inventory, display, and customer service relating to P&A sales

• Assist in keeping the store clean and attractive

• Assist in meeting and greeting customers as they come into store

• Assist in keeping shelves stocked with correct pricing

ACCOUNTABILITY:

• Maintain a lost sale ratio of under 5% on all P&A inquiries

• Maintain a clean, neat, and well stocked display area where customers will enjoy their shopping experience

• Keep the number of customer complaints related to all aspects of P&A sales to less than 1% of all customers

• Maintain an acceptable level of profitability resulting from P&A sales while making sure that its reputation aids in the overall dealers sales efforts and image

RESPONSIBILITIES:

• Make sure that all customers are greeted in timely manner with courtesy and willingness to help

• Assist the service department with the pulling of all required parts for work orders, making sure that everything is properly listed on active work orders

• Assist with displays and product in an effort to keep P&A display looking fresh

• Inspect inventory on regular basis making sure to put as much back stock on display as is possible, suggesting orders for items that we are low or out of, and making sure that all back tags and price tags are correct

• Assist Store Manager with end cap displays, keeping them fresh and attractive

• Assist Office Clerk and Receptionists with incoming phone calls, cash registers, and more when they are short staffed or unable to keep up

• Assist customers with carrying purchases out to vehicle whenever assistance is proper and necessary

• Assist Store Manager with checking in inventory, making sure that the invoice is correct, and that all items are properly priced and displayed in the correct location

• Assist in keeping the store clean and attractive to customers. Make sure to pay attention to small details and take care of issues when they are found, not wait until later

• Recognize stale inventory and bring to attention of Store Manager to make adjustments to pricing and display to liquidate

• Recommend  orders for inventory as needed, making sure that the store keeps up with new product and trends

• Make an effort to special order products for customers in the event that we do not currently have it in stock. Check with Store Manger to offer discounts or free freight if necessary to assist in closing sale

• Assist in compiling accurate inventory at year’s end, and at other times as may be necessary

• Inspect all parts invoices for accuracy in quantity and pricing

• Assist all other P&A sales staff with customers, stocking, and display items.

• Assist customers with parts counter purchases as needed if sales staff is busy 

• Make entries into and maintain an accessory phone call and price quote log

QUALIFICATIONS:

• Experience in marine business

• Knowledge of boat  and motor terminology

• Basic technical knowledge of marine product

• Excellent communication skills

• Basic computer operating skills

• Ability to handle dissatisfied customers and resolve disputes in a manner that is fair to the dealership and satisfactory to the customer

BEHAVIOR TRAITS:

• Dependable and Prompt

• Good health and mobility

• Good grooming habits, must appear neat and clean

• Pleasant demeanor

• Must be honest and trustworthy toward dealership, employees, and customers

• Thick skinned and patient, must be able to deal with irritated customers

• Ability to keep department organized and clean

• Must be able to multitask and handle several things at the same time

• Must enjoy dealing with people

• Must possess legible handwriting with adequate vocabulary and spelling

• Must be self motivated and able to keep busy

• Must be creative in regards to displays and marketing

PROFESSIONAL DEVELOPMENT:

• Complete e-skill training courses that apply to P&A sales

• Attend schools and workshops as are available and applicable

• Read articles and books relating to display and marketing of P&A