Marketing Specialist
Location: Brooklyn, NY
About PBS Facility Service:
PBS Facility Service is a leading provider in facility management, offering a range of services that encompass building maintenance, porter services, superintendent and handyman services. We are committed to delivering excellence and efficiency, ensuring our clients can focus on their core business operations while we handle their facility needs with expertise and care.
About the role:
We are seeking a dynamic and creative Marketing Specialist to join our team. The ideal candidate will have a passion for marketing and a keen understanding of how to communicate the value of our services to potential and existing clients. This role involves developing marketing strategies, managing campaigns, and effectively promoting our brand in a competitive market.
What you will do:
Marketing Strategy Development: Create, plan, and execute marketing strategies that align with our business goals and target audience.
Content Creation and Management: Develop engaging content for a variety of channels including social media, company website, email campaigns, and marketing materials.
Brand Management: Ensure consistent brand messaging across all platforms, contributing to brand awareness and recognition.
Market Research: Conduct market research to understand industry trends, competitor activities, and potential customer needs, applying these insights to our marketing strategies.
Campaign Management: Plan and execute marketing campaigns, monitor performance, and adjust strategies based on analytics and feedback.
Collaboration: Work closely with sales teams to generate leads and support sales efforts. Partner with external agencies/vendors when necessary.
Event Planning and Coordination: Assist in organizing and coordinating marketing events such as trade shows, webinars, or conferences.
Reporting: Regularly report on marketing campaign results and provide insights for improvements.
What it takes to be successful:
Bachelor's degree in marketing, Communications, Business Administration, or a related field.
Minimum of 4 – 5 years of experience in marketing, preferably in the service industry.
Strong understanding of digital marketing, including SEO, social media, and content marketing.
Excellent written and verbal communication skills.
Proficiency in marketing software and CRM tools.
Ability to work collaboratively and manage multiple projects simultaneously.
Creative thinker with strong analytical skills.