Marketing Manager – Full Time

Location: North Dallas, TX
Company: Preferred Dermatology Partners

Are you a creative, organized, and driven marketing professional with a passion for healthcare and digital engagement? Preferred Dermatology Partners is seeking a full-time Marketing Manager to lead and execute our marketing strategy across multiple platforms and outreach initiatives. This is an exciting opportunity to grow with a rapidly expanding dermatology practice committed to providing exceptional patient care.

Key Responsibilities:

Digital Marketing & Website Management
- Oversee and maintain the practice’s website, ensuring content is accurate, engaging, and optimized for SEO.
- Independently manage and implement updates, landing pages, and promotional content.
- Take full ownership of practice visibility across Apple Maps, Google Maps, Waze, and other digital wayfinding tools to ensure accurate location and contact information.

Social Media Management
- Develop and execute a content calendar across TikTok, Facebook, and Instagram to drive engagement and patient education.
- Create high-quality, brand-aligned content including reels, graphics, and captions to high light the practice practice’s medical and aesthetic services, introduce and promote both dermatology physicians and aesthetics providers, and reflect the welcoming, patient-focused culture of Preferred Dermatology Partners.
- Monitor trends, respond to messages/comments, and track analytics to optimize reach and performance.

Practice Promotions & Brand Development
- Coordinate seasonal campaigns, new service promotions, and practice announcements.
- Manage promotional materials, signage, and in-office branding.
- Ensure consistent branding across all marketing channels.

Community & Referring Provider Outreach
- Build and maintain relationships with local physicians, medical offices, and community partners to increase patient referrals.
- Organize and attend outreach events, educational luncheons, and local health fairs.
- Represent the practice in the community with professionalism and enthusiasm.

Qualifications:
- Bachelor’s degree in Marketing, Communications, Public Relations, or related field.
- 2+ years of marketing experience, preferably in healthcare, dermatology, or aesthetic services.
- Proficiency with social media platforms (TikTok, Instagram, Facebook), Canva or Adobe Creative Suite, and website CMS (e.g., WordPress).
- Strong written and verbal communication skills.
- Ability to multitask, meet deadlines, and work independently in a fast-paced environment.
- Knowledge of SEO, digital ads, and basic analytics tools is a plus.
- Local candidates preferred; must be available for in-person work and outreach throughout North Dallas.

What We Offer:
- Competitive salary based on experience.
- Opportunity to make a meaningful impact in a growing healthcare organization.
- Collaborative and supportive work environment.
- Employee discounts on dermatology and cosmetic services.