Marketing Manager

Job Title 

Marketing Manager 

Classification  

Exempt 

Reports to 

COO 

Job Summary: 

The Marketing Manager will coordinate, develop, and oversee online and traditional marketing budget, marketing strategy and campaigns to increase sales and revenue for ICONA and Mahalo hotels and resorts as well as ICONA restaurants and bars. 

Essential Functions 

1. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. 
2. Directs and implements the organization’s advertising and promotional activities  
3. Analyzes target market information to identify and recommend effective marketing approaches 
4. Identifies new market segments that are seeking accommodations, dining experiences, weddings, or corporate events 
5. In conjunction with our agency partners, prepares effective advertising campaigns based on market research 
6. Oversees, edits, and approves all work done by creative and media agencies including, but not limited to, websites, SEO, email marketing campaigns, google ads, metasearch, meta (Facebook/Instagram) ads and organic strategy/content, print ads, photo and video shoots 
7. Reports campaign results to directors, addressing any questions or concerns 
8. Identifies and recommends improvements and modifications to existing programs and additional or new marketing strategies and opportunities 
9. Works with revenue manager, F&B teams, and GMs to develop specials and packages to encourage additional stays and F&B revenue 
10. Maintains knowledge on emerging hospitality trends and outlooks 
11. Maintains current knowledge of online marketing opportunities and trends, web analytics, and SEO techniques 
12. Assists with development of the organization’s website to ensure its efficiency and efficacy 
13. Maintains ICONA’s relationships with a number of 3rd party contacts including, but not limited to, digital and creative agencies, software representatives, local chambers of commerce, local publications and groups ICONA advertises with  
14. Ensures properties and restaurants are maintaining ICONA brand standards across all public facing collateral 
15. Forecasts, drafts, implements, and oversees the department’s operating budget 
16. Performs other related duties as assigned/needed 

Competency 

1. Excellent verbal and written communication skills 
2. Thorough understanding of market developments 
3. Thorough understanding of marketing strategies and practices 
4. Excellent interpersonal and customer service skills 
5. Excellent organizational skills and attention to detail 
6. Strong analytical and problem-solving skills 
7. Strong supervisory and leadership skills 
8. Proficient with Microsoft Office Suite or related software 
9. Proficient with Adobe Suite and/or Canva 
10. Proficient with Wordpress or similar websites 
11. Proficient with Cendyn or Keap CRM and email automation system or similar system 
12. Communication Proficiency 
13. Guest Focus 

Supervisory Responsibility 

This position hires, develops and manages team members for the department and is responsible for the performance management of the team. 

1. Recruits, interviews, hires, and trains all team members in the department 
2. Oversees the daily workflow of the department and 3rd party agencies 
3. Provides constructive and timely performance evaluations  
4. Handles discipline and termination of team members and in accordance with company policy 

Physical Requirements   

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.   

While performing the duties of this job, the employee is regularly required to use hands and fingers to handle, feel, or operate objects, tools, or controls, and reach with hands and arms. The employee is frequently required to stand, talk, and hear.   

Physical Environmental Demands   

• Walk- Under 2/3rd of the time   
• Stand- Under 2/3rd of the time   
• Sit- Over 2/3rd of the time   
• Use hands to fingers, handle or feel- Over 2/3rd of the time   
• Reach with arms and hands- Over 2/3rd of the time   
• Climb or balance- Up to 2/3rd of the time   
• Stoop, kneel, crouch or crawl- Under 2/3rd of the time   
• Talk or hear- Over 2/3rd of the time   
• Taste or smell- Up to 2/3rd of the time   
• Lift minimum of 5lbs.-75 lbs.- Under 2/3rd of the time   
• Adherence to all policy and procedures delineated in the ICONA Resorts Handbook  

Position Type/Expected Hours of Work 

This is a full-time position. This role requires forty plus hours to include nights, weekends, and holidays. 

Travel 

Some travel is expected for this position. 

Required Education and Experience 

Bachelor’s degree in Business Administration, Marketing, or related field required; Master’s Degree preferred 

5 years’ experience in hospitality marketing 

Other Duties 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the team member for this job. Duties, responsibilities, and activities may change at any time with or without notice.