Marketing Associate

Are you passionate about crafting compelling narratives and driving brand growth? Do you have a flair for digital marketing and a keen eye for design? TEALEAVES, a global leader in luxury tea blending, invites you to join our dynamic marketing team as a Marketing Associate.

Design your positive impact. At TEALEAVES, every single colleague is engaged with pro-bono projects and brand campaigns, addressing global challenges spanning from biodiversity loss to Inclusive Design, to sustainable economic development. Work hand-in-hand with iconic CPG brands, and nonprofits and run activations such as the COP16, UN Sustainable Development Goal Summit 2023/4, and the World Biodiversity Forum Davos 2024. 

Do the highest quality work. We are passionate about mentoring Associates to achieve work of the highest caliber (meriting acceptance into prestigious post-graduate institutions including MIT MBA, Harvard Kennedy School, Harvard Graduate School of Design, Duke MBA, UVA MBA, and Columbia University, accompanied with full or half-ride merit scholarships).  

Become a thought leader. Whether your next step is grad school or careers in academia, social enterprise, or tech design, TEALEAVES is a springboard platform for interdisciplinary teams designing award-winning solutions to intractable problems.

As a Marketing Associate, you will 

• Support the development and implementation of epic brand campaigns across all TEALEAVES digital channels, including social media, website, and email

• Coordinate marketing briefs and work with internal and external partners (iconic brands and designers) to execute marketing initiatives - including non-profits and especially UN Biodiversity, UN Development Program, and UN Women

• Assist in the planning of online advertising through AI-enabled analysis

• Review and report on the effectiveness and performance of marketing initiatives and campaigns

• Manage social media accounts including conceiving, planning & activation

• Assist in the day-to-day email marketing initiatives, including copy creation, scheduling, segmentation, A/B testing, and data analysis

• Write and edit sophisticated and compelling copy for all marketing campaigns

• Optimize landing page experiences and CX Design (customer journeys) to drive improved campaign efficiency with the Creative Department

• Build, negotiate, and manage influencer proposals and relationships with Brand

• Ensure the website is updated to reflect key products, categories, and events to drive business objectives and improve the conversion rate

• Create and update promotional content including the homepage, campaign landing pages, collections, and PDPs

Soft Skills and Attributes

• Strong communicator, verbal and written

• Flexibility, ability to adapt quickly to new information and data while managing multiple projects and priorities

• Persistence, resilience, and hustle - proactiveness to move a project forward in a fast-paced and ambiguous environment

• Proven track record of strong quantitative & analytical skills, with demonstrated ability to derive insights from data

• A commitment to operational efficiency and effectiveness, working to streamline processes to improve ROI

• Full commitment to social-impact and non-profit projects and collaborators

Qualifications

• Successful completion of a post-secondary degree in a related field

• Previous experience with email marketing using platforms such as Klaviyo

• Experience with analytics tools such as Google Analytics, Google Tag Manager, Google Optimize, or others outside of the Google suite

• Copywriting and paid ads experience (analytics) are a plus

Compensation and Benefits:

Compensation range for candidates with no prior full-time experience to those with 2 - 3 years of work experience:  $64,000 to $78,000.

Start Date:

January/February 2024 (flexible)

TEALEAVES is committed to equity and fostering an inclusive workplace culture. We embrace diversity and provide equal employment opportunities to all qualified applicants, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or any other factors prohibited by law.