Manager, Consumer Insights

Job Summary

The Manager, Category & Consumer Insights is responsible for conducting market research, analyzing business insights, tracking competitive brands and products, studying retailer activity / trends, reporting on POS performance via syndicated data tools, and providing analytical support for market analysis and customer insights.

Job Responsibilities

Conduct internal reviews and external research on market strategies and overall category performance.

Provide holistic insights for Ready® products and competitive products by filling information gaps using a variety of sources.

Conduct retail data analysis to provide explanations of market, retail, and customer data and propose recommendations that enhance the competitive position for Ready®.

Study and anticipate current / new product trends and segments for analysis.

Develop and maintain POS reporting templates and systems for data compilation and analysis that leverage syndicated data platforms such as SPINS/IRI, Nielsen, and retailer reporting platforms.

Qualifications

Education: Bachelor’s degree in business, marketing, statistics, or a related field

Experience: Minimum of 7 years of data insight experience within brand management is required.

Experience using SPINS or Nielsen reporting tools

Business insights and analytical skills

Market research and analysis

Understanding of customer and consumer insights

Strong data analysis and interpretation skills

Experience with business intelligence tools and data visualization

Excellent communication and presentation skills

Ability to work independently and collaborate with cross-functional teams

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