Manager, Category & Consumer Insights
Company Overview
Ready® is one of the fastest growing sports nutrition companies in America, growing over 200% in the past 2 years. It is co-owned by Super Bowl Champion and future Hall of Famer, Aaron Donald, and basketball superstar, Giannis Antetokounmpo.
Job Summary
The Manager, Category & Consumer Insights is responsible for conducting market research, analyzing business insights, tracking competitive brands and products, studying retailer activity / trends, reporting on POS performance via syndicated data tools, and providing analytical support for market analysis and customer insights.
Job Responsibilities
Conduct internal reviews and external research on market strategies and overall category performance.
Provide holistic insights for Ready® products and competitive products by filling information gaps using a variety of sources.
Conduct retail data analysis to provide explanations of market, retail, and customer data and propose recommendations that enhance the competitive position for Ready®.
Study and anticipate current / new product trends and segments for analysis.
Develop and maintain POS reporting templates and systems for data compilation and analysis that leverage syndicated data platforms such as SPINS/IRI, Nielsen, and retailer reporting platforms.
Qualifications
Education: Bachelor’s degree in business, marketing, statistics, or a related field
Experience: Minimum of 7 years of data insight experience within brand management is required. Experience using SPINS or Nielsen reporting tools.
Business insights and analytical skills
Market research and analysis
Understanding of customer and consumer insights
Strong data analysis and interpretation skills
Experience with business intelligence tools and data visualization
Excellent communication and presentation skills
Ability to work independently and collaborate with cross-functional teams
Benefits
Medical
Dental
Vision
401K
Life Insurance
Paid Time Off
Product Discount
Top-of-the-Line Event and Recognition Experiences
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