Executive Director of Marketing and Senior Housing

Luther Park is a not for profit senior living community where each person is empowered to thrive, cared for with excellence, treated with dignity and embraced with Christian compassion. We are committed to fostering quality, person-centered care through innovation and entrepreneurship. This is an excellent opportunity for an enthusiastic and energetic individual in a senior living environment.

Marketing

· Design marketing materials as needed.

· Manage development and production of printed marketing materials, including the Luther Park calendar, to ensure compliance with brand standards and organizational goals.

· Regularly review and update the Luther Park Community website. 

· Manage and track analytics on web campaigns and website. 

· Utilize social media and digital advertising to reach target audiences.

· Oversee media relations.

· Review requests for paid advertising and sponsorship and determine which opportunities most effectively reach Luther Park’s target audiences and marketing goals.

· Develop and maintain working relationships with networking groups and referral sources including hospitals, other long-term care facilities, agencies, senior centers, and others.

· Provide leadership to Luther Park’s participation in community events such as fundraising walks and senior health fairs.

· Utilize customer relationship management (CRM) module of PointClickCare, as well as Yardi for Independent Living, to track leads for prospective residents from the point of first contact through admission.  

· Develop and manage the marketing budget for Luther Park Community. 

· Plan and conduct events as necessary with department directors. 

· Provide monthly and quarterly reports on results of marketing efforts.

  Fundraising

· Develop a case for support to communicate fundraising priorities to prospective donors.

· Create a culture of philanthropy at Luther Park through ongoing and consistent messaging through various communication channels.

· Cultivate relationships with existing donors with relationship events, one-on-one meetings, and other methods.

· Plan, implement and evaluate fundraising events to strengthen relationships and build the pipeline of new donors.

· Achieve 100% participation in fundraising initiatives from the board of directors and senior staff.

· Write grant applications for strategic projects and ensure grant requirements are met.

· Secure corporate sponsorships and donations. 

· Ensure a robust donor recognition program is in place.

Independent Living 

· Oversee Independent Living Operations and assist the Property Manager with Day-to-Day tasks if necessary.

· Make final decisions on resident issues such as: Resident complaints, Resident safety issues, Non-payment of rent, lease violations, 7-Day notices, the eviction process, and more.

· Make final decision on rent increases to be approved by accounting. 

· Support the Independent Living staff in budget management and oversee spending. 

· Oversee leasing of the community and advise the property management staff on processes. 

· Make decisions on whether leasing specials are necessary. Collaborate with the Property Manager on execution of marketing initiatives. 

· Collaborate with the Director of Facilities as necessary on building maintenance projects and/or issues. 

· Communicate with residents on prescient property related matters, in concert with the Property Manager. 

· Walk both buildings a minimum three times weekly. 

We offer a great total compensation package including:

Competitive Salaries

Medical, Dental & Vision Insurance

Company-paid Life Insurance

Company-paid Long Term Disability

401k Retirement Plan with 4% company match

Vacation Time

Sick Time

Referral bonuses

Uniform Stipend

Discount meals

REQUIREMENTS:

• Bachelor’s degree in a related field such as Marketing, Communications, Public Relations and /or sales from an accredited educational institution.

• Three years of experience in a related field.

• Knowledge of MS Office products including Word, Excel, Outlook and Adobe Creative Suite.

• Ability to build effective working relationships with people of all backgrounds.

• Excellent verbal and written communication skills.

• Grant writing experience preferred.

• Support of Luther Park Community’s mission, vision and core values.

• Must have valid driver’s license.

A post offer employment physical, drug screen, TB test and background check are required.

**Luther Park Community is an Equal Opportunity Employer**