Director of Sales

POSITION TITLE: Director of Sales

REPORTS TO: General Manager / Area Director of Sales / Regional Director of Sales / National Director of Sales 

DIRECT REPORTS: Sales Manager and/or Sales Coordinator

ABOUT HOME2 SUITES FLORENCE, CINCINNATI AIRPORT SOUTH

The Home2 Suites Florence, Cincinnati Airport South, managed by Vista Host Management 

& Development Company, is conveniently located near Cincinnati/Northern Kentucky 

International Airport. With spacious suites equipped for extended stays, the property 

features a complimentary breakfast, indoor pool, and easy access to downtown Cincinnati 

and local attractions.

POSITION SUMMARY

The Director of Sales is a dynamic, results-oriented sales professional responsible for 

driving all revenue-generating activities for the property. This role requires a focus on direct 

selling, effective prospecting, relationship building, internet marketing strategies, and 

community engagement. The Director of Sales will collaborate with the management team 

to achieve revenue goals, enhance guest satisfaction, and strengthen market positioning.

WHO IS THIS POSITION FOR?

The Director of Sales role is best suited for someone who:

• Is experienced in direct selling, leveraging strong sales techniques to maximize 

revenue.

• Has a proactive approach to developing relationships, making outside sales calls, 

and driving business growth.

• Is comfortable working in a competitive market, using quantitative data to increase 

market share.

• Is a proven leader who motivates and develops sales teams, creating a highperformance culture.

• Thrives in a fast-paced environment, focusing on both strategic vision and hands-on 

execution.

WHY WORK FOR US?

• Quarterly Bonus Program with Competitive Salary.

• Vacation / Sick / Bereavement / Holiday Pay.

• Health/Vision/Dental Insurance.

• Life / STD Insurance.

• 401k Program.

• Employee Discounts (Brand Hotels & Company Hotels).

• Free, Third-Party Employee Assistance Program (personal and professional).

• Opportunities for professional growth and advancement within Vista Host’s 

portfolio.

DUTIES AND RESPONSIBILITIES

• Lead hotel sales efforts by developing and implementing proactive sales strategies 

aligned with company objectives.

• Collaborate with the team to establish a strong pricing and revenue management 

program, aiming to meet or exceed top-line revenue and RevPAR Index goals.

• Manage all aspects of the sales and marketing division, ensuring the achievement of 

budgeted revenue targets.

• Motivate, evaluate, and coach sales personnel, ensuring alignment with company 

goals and objectives.

• Provide strategic vision for maximizing sales generation and optimal revenue 

growth.

• Foster a high-performance sales culture, encouraging continuous learning, skill 

advancement, and results-driven outcomes.

• Maintain strong knowledge of the competitive landscape, using market data to 

innovate and enhance sales strategies.

• Cultivate and leverage external and internal relationships to increase market 

awareness and drive business growth.

• Provide sales training and development for front desk personnel, ensuring 

consistent execution of guest inquiries and needs.

• Manage the departmental budget, monitoring sales activities to ensure revenue 

targets are met; report variances and projections accurately.

• Represent the hotel professionally, maintaining a polished appearance and 

demeanor at all times.

• Perform other duties as assigned by management to support the hotel’s sales 

objectives.

POSITION REQUIREMENTS

• Must be able to communicate effectively in English, both written and verbally.

• Must maintain a valid driver’s license.

• Minimum of 3+ years of experience as a Hotel Director of Sales.

• Familiarity with hotel management systems (PMS), with extensive knowledge of 

Hilton PMS preferred.

• Must be able to lift up to 20 lbs.

• Strong management, leadership, and time management skills.

PREFERRED QUALIFICATIONS

• 5+ years of experience managing a small sales team as a Director of Sales.

• Proven record of increasing market share in competitive markets, leveraging data driven decision-making.

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