Director of Marketing

Job Summary

Sierra Interactive helps real estate professionals close more deals.  Our scalable, easy to use platform helps our customers leverage best in class marketing technology to manage and grow their businesses.  We are looking for a Director of Marketing to help us move to our next phase of expansion.  This role will report to the CEO.  They will partner with our Director of Product, Sales Team and Customer Success to establish a marketing plan which will enable Sierra Interactive to reach their growth and market recognition targets.    

The Ideal Candidate

The ideal candidate will have the following experience in marketing and real estate:

• 10+ years leading a Marketing function, ideally with both in a SaaS or similar business
• 2+ years in real estate or a related market

This candidate will also align with our culture, specifically our values:

It’s about progress, not perfection...

We’re continuously identifying pain points and solutions to make our product and our company better

Building positive, lasting relationships...

We lead with respect and empathy, always seeking to do the right thing

We own it together...

We help each other, learn from each other, and hold ourselves accountable. We succeed only when we do it together.

… for ourselves and our customers

Description / Job Function

This is a full-time, fully remote position.

You will own creating and executing the company’s marketing plan.  This will include creating, analyzing and improving metrics around market recognition, market penetration, partner programs, vendor programs, and customer metrics (wallet share, acquisition, retention).  

Specifically, you will:

• Work with key stakeholders to develop and execute Sierra Interactive’s marketing plan
• Gather customer feedback and insights, sharing these with the broader Sierra team where it makes sense
• Partner with Director of Product on new product feature requests, development and customer roll out
• Plans and oversees the organization's advertising and promotion activities including online ads, partner promotions, vendor promotions, managing outside marketing resources and printed collateral.
• Researches, develops, and recommends pricing strategies for the organization
• Works closely with vendor partners to strengthen business relationships and identify opportunities to increase sales and/or gross margin
• Conducts marketing surveys on current and new product concepts, and provides feedback for future product development

Requirements

Necessary Experience:

• 10+ years leading a Marketing function, ideally with both in a SaaS or similar business
• 2+ years in real estate or a related market
• Demonstrated ability to lead the marketing function
• BS/BA in related function

Necessary Leadership Competencies:

• Internally motivated to act as a servant leader
• Entrepreneurial mindset to initiate and drive new business opportunities
• Ability to act as an informal leader with peers and other stakeholders
• Adept at listening to needs and input from the legacy team and negotiating and teaching to gain alignment with the team.  This person excels at negotiating to get to a short list and then communicating/using influence and teaching the team, so they understand why some things made it onto the list and other things did not
• Ability to think strategically, specifically about future impacts of proposed or pending changes
• Ability to effectively communicate new and complex ideas to all levels within the company
• Ability to self-manage, holding themselves accountable and managing perceptions with their stakeholders
• Ability to motivate others to do their best work

Benefits

Benefits are available contingent upon completion of a 30 day on-boarding period and include:

• Fully paid medical, dental, and vision coverage for full-time employees
• Paid holidays and paid time off
• Matching retirement plan contributions up to 4% of base salary for full-time employees

About Us

Sierra Interactive builds tools for real estate professionals to grow their businesses. As a tech company that's been around for 10+ years, we are financially stable, friendly, fast moving and high growth.  Our customer focus results in customers who rely on our products as an essential part of their day-to-day operations.  Their referrals show the results of this commitment.