Director of Digital Growth

Classical KING is looking for a Director of Digital Growth to help shape how audiences discover and engage with classical music in the digital age. 

This is not a traditional marketing role. It’s a leadership position focused on understanding audience behavior, connecting data across platforms, and building systems that grow sustained listening over time. 

You’ll work across our mobile apps, web player, streaming platforms, and digital campaigns to understand how people discover Classical KING—and how to turn that discovery into long-term engagement. You’ll bring together data from multiple sources, guide testing and optimization, and translate insights into real improvements across platforms, content distribution, and marketing. 

This role sits on the senior leadership team and works closely with the Chief Content & Engagement Officer, as well as Programming, Partnerships, and Operations. You’ll lead execution across external partners (developers, UX, streaming, and marketing agency) and help ensure our digital ecosystem is working as one connected experience. 

If you come from a background in digital media, product, analytics, or audience growth, and want to apply those skills in a mission-driven organization where your work has visible impact this is an opportunity to build something meaningful. 

You might be a fit if you: 

• Think in terms of audience behavior, not just campaigns  
• Are comfortable working across data, platforms, and performance  
• Have experience with digital products (apps, web, streaming, etc.)  
• Enjoy translating insights into action and improving systems over time  

Why this role matters: 

Classical KING is a listener-supported public media organization. This role will help define how we grow and sustain our audience in the digital era while preserving the trust and human connection that make public radio unique. 

Key Responsibilities

• Define and manage digital audience growth metrics and KPIs 
• Integrate data across platforms (streaming, app/web analytics, marketing) to develop insights on listener behavior 
• Translate insights into recommendations across content distribution, platform improvements, and marketing strategy 
• Lead execution across external partners, including managing timelines and implementation of digital initiatives 
• Support ongoing testing and optimization across campaigns, content, and platform performance 
• Oversee a Digital Content Producer and guide execution of visual digital content aligned with audience growth goals

Qualifications

• 7+ years of experience in digital analytics, audience development, product/platform operations, or a related field
• Experience working across digital platforms (apps, web, streaming, or digital media environments) 
•  Ability to interpret performance data and translate insights into action 
• Experience managing external partners or vendors 
• Strong cross-functional collaboration skills 

Additional Information

This role is part of the senior leadership team and contributes to shaping Classical KING’s digital strategy. It requires the ability to operate across both strategic planning and execution.

For full posting details, including responsibilities and expectations, please review

the jobs section of our website: classicalking.org/employment-opportunities