Director of Business Development

The Lodge at Natchez Trace – Assisted Living & Memory Care
Full-Time | Primarily Field-Based | Nashville, TN Area

The Lodge at Natchez Trace is a warm, home-style Assisted Living and Memory Care community dedicated to meaningful connection, compassionate service, and exceptional resident experiences. We are seeking a dynamic and relationship-focused Director of Business Development to lead community outreach, strengthen referral partnerships, and champion The Lodge as a trusted senior living resource in the Nashville region.

If you thrive on building relationships, creating meaningful connections, and representing a community with heart and purpose, this role is the perfect blend of strategy, hospitality, and field-based engagement.

• Develop and execute a comprehensive marketing and outreach plan to increase occupancy and strengthen The Lodge’s presence in the Assisted Living and Memory Care market.

• Spend the majority of your time in the field, visiting hospitals, physicians' offices, rehab centers, senior centers, churches, and community organizations.

• Build and maintain strong relationships with healthcare partners, case managers, social workers, senior advisors, and local referral networks.

• Represent The Lodge at community events, networking groups, professional organizations, and educational programs.

• Support the admissions process by ensuring a smooth, warm, and responsive experience for prospective residents and their families.

• Collaborate closely with the Executive Director, Resident Care Director, and leadership team to ensure alignment between marketing efforts and community operations.

• Track referral trends, monitor occupancy metrics, and identify market opportunities for growth.

• Stay informed about senior living trends, competitive communities, and local market changes to proactively adapt outreach strategies.

• Promote The Lodge’s reputation for genuine hospitality, exceptional care, and resident-centered living.

• Experience in senior living marketing, business development, admissions, or related healthcare marketing (Assisted Living/Memory Care experience strongly preferred).

• A self-driven, relationship-oriented professional who loves networking and community engagement.

• Strong communication, presentation, and follow-up skills.

• Comfort working primarily in the field throughout the Nashville market.

• Reliable personal transportation and a valid driver’s license required.

• Warm, compassionate demeanor with the ability to build trust with families, referral partners, and residents.

• Daily Pay – access your earnings when you need them
• Competitive pay + full-time benefits (Medical, Dental, Vision, Disability, 401k with match)
• Paid Time Off & Paid Holidays
• Tuition Assistance for professional growth
• Company-Paid Life Insurance
• Supportive leadership team and a welcoming, family-like community culture
• Opportunity to represent a beautiful, highly respected Assisted Living & Memory Care community

Job Duty Disclaimer

This job description outlines key responsibilities and expectations but is not an exhaustive list. Duties may be modified or assigned as needed to meet the needs of the community.

Equal Opportunity Employer

The Lodge at Natchez Trace is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.