Digital Marketing Specialist

Blue Ridge Heating and Air is seeking an entry-level Digital Marketing Specialist with high energy and a strong appetite to learn, to provide core function support for:

• company website
• digital advertising
• online directory footprint
• content creation
• social media posting
• SEO 
• lead analysis
• marketing analytics analysis, reporting, and action plans

This role will work closely with our outside digital marketing partner to become a primary point of contact for them.  This role will also provide lead analysis to the sales personnel and perform post-deal analysis on wins/losses to enable continuous improvement in our marketing approach and spending.  Content creation may involve visiting the job site and capturing photos, videos, technician interviews, and customer testimonials to be used on social media and YouTube channels.  

This role will be an average of 25 hours per week, Monday - Friday business hours. Potential to grow into a full-time position. 

The ideal candidate will have Meta and/or Google certifications. Previous HVAC marketing experience is a plus.