Manager, Digital Marketing

Job Summary

The Manager, Digital Marketing is responsible for managing and optimizing our digital marketing efforts across various platforms, ensuring alignment with our business goals.

Job Responsibilities

Manage re-targeting and re-marketing ads, Google advertising, paid search advertising, Amazon advertisements, and paid retailer digital support 

Oversee account management with agencies, product listing updates, and inventory management 

Handle updates and content management, domain & hosting management, and FarApp | Netsuite to Shopify integration 

Provide tactical digital support (paid search, social, email/SMS), manage sales & promotional calendars, and review management 

Implement affiliate programs, manage PAF programs, and oversee giveaway management 

Manage digital dashboards, generate reports, and analyze data 

Oversee budget management and digital software implementation 

Handle Netsuite account designations and payment account support (PayPal, Stripe) 

Manage inventory and shipping integrations 

Oversee GSDN, Syndigo, 1WorldSync, Shopify, Faire, and RepRally platforms 

Qualifications

Education: Bachelor’s degree in marketing or another related field

Experience: 5 years of experience in digital marketing with a minimum of 2 years in a CPG or retail environment

Demonstrated experience in pay-per-click advertising, paid search, display campaigns, Google Ads, social media ads, and reporting

Strong knowledge of DTC / Amazon, promotional plan modeling, remarketing and retail campaigns, shipping and inventory management, and Ibotta / Instacart / Delivery apps

Strong organizational and communication skills 

Benefits

Medical

Dental

Vision

401K

Life Insurance

Paid Time Off

Product Discount

Top-of-the-Line Event and Recognition Experiences 

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