Digital Marketing & Lead Generation Coordinator

ABOUT DATAMARS

Datamars is a global data solutions company with a 30+ year legacy in animal and textile solutions. Building on our history as a successful RFID identification and data solutions company, we bring together products, technologies & capabilities to put powerful data in the hands of our livestock, pet and textile customers so they can make better informed decisions. Our solutions deliver insights that help customers define what now looks like, what tomorrow could be and to track the improvements to get there. The results? More profitable decisions, less environmental impacts and higher quality of life. 

Our vision is clear: World leaders in harnessing the power of data to measurably improve productivity and quality of life. 
Our purpose is strong: It guides our actions and behaviors and reflects our commitment to do the right thing for our customers. It gives us courage to take on big challenges!
Our mission is simple: Information is the way to a better, more sustainable world. 

INSIGHT INTO THE ROLE

As the Digital Marketing & Lead Generation Coordinator, you will drive the strategy, development, and execution of digital marketing initiatives across Datamars Livestock’s brand portfolio. This role is critical in reaching our revenue and margin goals within North America by leveraging digital platforms to generate leads, engage customers, and enhance brand visibility.

KEY RESPONSIBILITIES

·         Digital Marketing Strategy: Develop and implement comprehensive digital marketing plans to elevate brand awareness, drive traffic, and achieve lead generation goals.

·         Campaign Execution: Lead and manage web, SEO/SEM, email, social media, and digital advertising campaigns.

·         Lead Generation & Nurturing: Design and execute targeted lead generation and nurturing strategies, aligning efforts to the customer journey for maximum engagement.

·         Content Creation: Create and curate content for digital and social media channels, including video, to engage target audiences effectively.

·         Performance Analysis: Measure and report on campaign performance; optimize based on KPIs and ROI, applying insights to refine future strategies.

·         Creative Innovation: Brainstorm and test innovative growth strategies, including experimental campaigns and conversion optimization tests.

·         Collaboration: Partner with internal teams to create landing pages and digital sales tools; collaborate with sales teams, the global marketing team, and external agencies to ensure brand   consistency and goal alignment.

·         Customer Journey Mapping: Analyze user experience across channels, identifying conversion and drop-off points to streamline and optimize user funnels.

·         Technology Evaluation: Research and recommend emerging digital marketing technologies and tools to enhance performance and competitive edge.

·         Team Collaboration: Strong interpersonal skills; able to work cross-functionally and build strong relationships.

·         Customer-Focused Communication: Skilled at translating complex information into clear, audience-friendly messages.

·         Project Management: Capable of managing projects within deadlines and budgets with high attention to detail.

·         Adaptability & Resilience: Comfortable in a fast-paced, dynamic environment, handling challenges with a proactive, positive attitude.

·         Innovation: Ability to develop new ideas and approaches that contribute to marketing and business growth.

·         Timely execution:  Ability to get hands-on and execute for on-time deliverables

QUALIFICATIONS & EXPERIENCE

·         Experience: 3+ years in digital marketing or advertising, with a preferred focus on the agricultural sector.

·         Education: Bachelor’s degree in Marketing, Advertising, Communications, or related field preferred.

·         Technical Skills: Proficiency in HTML, CSS, JavaScript, and UX/UI design principles; WordPress/CMS experience; familiarity with Salesforce and marketing automation tools; Adobe Suite (InDesign, Photoshop) skills preferred.

·         AI Proficiency: Knowledge of AI tools and applications in marketing a plus.

CULTURE & VALUES

• Be Passionate; Aim to Excel; Respect one another; Strive for Performance; Be Empowered!
• Customer centric – Solution focused – Relationship driven.
• Innovative – delivering advanced integrated technologies to transform sectors.
• Collaborative – sharing ideas & collaborating across global teams.
• Competitive & growth mindset – Market leaders – Goal oriented – growth focused.

As a vertically integrated business with a head office in Switzerland and market-based operations in over 21 countries, we unite people from diverse sectors, backgrounds, countries and professions. This proudly diverse and inclusive culture strengthens our collective abilities to make a measurable difference to the profitability and quality of life of customers, the sustainability of sectors and the future of the environment. 

We have R&D hubs in Switzerland, New Zealand and Chiang Mai, production facilities in six locations and sales and marketing hubs in over 24 locations worldwide. We are constantly evolving, which allows our people to engage with stimulating & innovative technology, products & projects. 

EQUAL OPPORTUNITY EMPLOYMENT POLICY

DATAMARS provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Interested candidates are encouraged to apply directly at https://datamarsinc.easyapply.co

Please visit our careers page to see more job opportunities.