Coordinator, Brand Management

Job Summary

The Coordinator, Brand Management is responsible for supporting the Brand Management Team in delivering strong business results by assisting in product strategy execution, competitive analysis, promotional planning, and sales enablement.  This role will collaborate cross-functionally with Sales, Operations, Finance, and Creative to ensure retail excellence and alignment with brand goals. 

Job Responsibilities

Analyze purchase orders, shipment, and syndicated data to identify performance trends and opportunities across channels (club, grocery, eCommerce, convenience, etc.).

Support pricing analysis, including competitive benchmarking, margin impact, and promotional effectiveness.

Assist in tracking brand-level P&L elements and support post-program ROI analysis on trade promotions and marketing initiatives.

Maintain and update product assortment and item setup info in internal databases and retailer systems.

Help prepare customer-facing presentations, promotional calendars, and new item sell-in materials.

Monitor category trends, shopper behavior, and competitive brand activity using syndicated tools (e.g., Nielsen, SPINS, IRI).

Support execution of brand activations and promotional events, ensuring alignment with customer and marketing strategy.

Qualifications

Education: Bachelor’s degree in marketing, business administration, or another related field.

Experience: 1 – 3 years of experience in marketing, category management, or event promotions.

Strong data and analytical skills.

Strong organizational and communication skills. 

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