Bilingual Regional Sales Manager - Quebec & Small Markets
At Rubicon Organics, our mission is clear: grow the best cannabis on earth, for the earth. With a portfolio of Super Premium Organic Cannabis brands including Simply Bare Organic and 1964, we're redefining what quality cannabis can be - sustainably and responsibly.
Role Description
The Quebec & Small Market Regional Sales Manager is responsible for overseeing and driving commercial activity within the province of Quebec and Canada’s smaller, less-penetrated cannabis retail markets. This includes managing nurturing provincial distributor relationships, key accounts, executing impactful product listings and promotional strategies, and maximizing growth within smaller but high-opportunity provinces. This role blends provincial board (eg. SQDC) leadership, and key account management with regional oversight to ensure efficient resource allocation and strong brand representation across all regions under their purview.
The position reports directly to the Director of Sales – East and collaborates cross-functionally with Marketing, Commercial Strategy, and Sales Leadership to execute go-to-market plans and deliver exceptional results in both high-touch and distributor-led markets.
Key Responsibilities
Market Development & Distributor Management
Act as the lead sales contact for Quebec and small provincial boards (e.g., SK, MB, NB, PEI, NS, NWT, YK, NL).
Build strong relationships with category managers, distributor contacts, and key provincial board contacts to unlock new opportunities.
Manage the product submission cycle across provinces, ensuring alignment with commercial strategy and business priorities.
Collaborate with internal teams to develop compelling, data-driven product submissions.
Sales Execution & Retail Engagement
Build and maintain a strong relationship with the SQDC Commercial team to deliver provincial specific portfolio objectives and drive profitable growth.
Regularly conduct in person retail visits and sales calls in owned territories (where applicable)
Execute quarterly retail programs and provincial campaigns, collaborating with the Commercial teams.
Maintain regular touchpoints with provincial and distributor teams to review progress, align on priorities, and address executional challenges.
Manage and track spend in line with allocated budgets to ensure ROI on initiatives.
Attend tradeshows and conferences as a representative of the company, as required.
Strategic Insight & Reporting
Monitor and analyze sales data, market trends, and competitor activity to identify commercial opportunities.
Regularly report on results, challenges, and progress across markets and retail partners.
Lead internal alignment meetings to ensure consistent messaging and execution across functions.
Quantitative KPIs
Deliver planned sales, growth, and profitability targets by province and account
Achieve national and regional distribution goals (points of distribution)
Monitor and improve product performance and brand share across focus markets
Submit accurate and timely provincial submissions (SKUs, timelines, data)
Maintain budget adherence and evaluate ROI of trade and retail programs
Track and communicate progress & challenges across relevant boards and key accounts
Requirements
Residence in Montreal is preferred, although other locations in QC will be considered
Fluency in French and English (written and spoken) is required
Minimum 2 years in sales or account management, preferably in cannabis or CPG
Experience managing or selling into provincial boards or with distributors is an asset
Strong understanding of regional retail dynamics in Quebec and small provinces
Demonstrated ability to manage cross-functional relationships and drive execution
Strong analytical and communication skills
Proficient in Microsoft Office and CRM tools
Valid Driver’s License and ability to travel across Canada (including overnight travel)
Expected travel ~25% of time
Why Join Us?
At Rubicon Organics, you’ll join a team that’s bold, passionate, and committed to doing things the right way. We care deeply about our people, our planet, and the legacy we’re building—one bud at a time.
We offer more than just a job—we support our team with a bonus structure, car allowance, phone stipend, and a strong culture of promoting from within.
If you're ready to bring your expertise to one of the most exciting companies in the Canadian cannabis industry, we’d love to hear from you.
Please visit our careers page to see more job opportunities.
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