B2B Marketing Manager

Job Title: B2B Marketing Manager

Location: Remote or On-site (Lafayette, LA)

Company Overview: Golfballs.com is a leading online retailer in the golf industry, specializing in personalized golf balls, gear, and accessories. We are passionate about providing golfers with high-quality, custom products to enhance their game. As we expand our B2B efforts, we’re seeking a talented B2B Marketing Manager to drive lead generation and business growth.

Position Summary: The B2B Marketing Manager will play a critical role in growing our corporate and wholesale accounts. This individual will be responsible for leveraging CRM tools, developing targeted prospect lists, and creating compelling marketing campaigns to generate qualified leads. The ideal candidate has a strong background in B2B marketing, CRM management, and campaign execution, with expertise in email marketing and digital performance marketing channels like LinkedIn to drive business engagement.

Key Responsibilities:

1. Email Marketing Expertise: Design and execute targeted email marketing campaigns, including prospecting, lead nurturing, and re-engagement strategies, to generate qualified B2B leads.
2. Lead Generation: Develop and execute lead generation strategies to grow corporate and wholesale customer base.
3. CRM Management: Utilize CRM software to manage and segment customer data, build targeted prospect lists, and track performance of campaigns.
4. Campaign Development: Create multi-channel marketing campaigns, including email, direct mail, digital advertising, and social media, to attract and engage potential clients.
5. Leverage Digital Channels: Develop and execute strategies across digital performance marketing channels such as LinkedIn, Google Ads, and display advertising to generate qualified leads.
6. Content Creation: Collaborate with creative teams to develop relevant marketing materials such as emails, presentations, and landing pages that align with prospecting efforts.
7. Sales Collaboration: Work closely with the sales team to ensure leads are qualified and nurtured through the pipeline effectively.
8. Performance Analysis: Track and analyze marketing campaign performance, optimizing for improved ROI and lead quality.
9. Market Research: Stay informed about market trends, customer needs, and competitive landscape to inform strategies.
10. Relationship Building: Develop strong relationships with prospects and corporate clients, serving as a key point of contact for marketing initiatives.

Qualifications:

• Bachelor’s degree in Marketing, Business, or related field.
• 3-5 years of experience in B2B marketing, lead generation, or sales support roles.
• Proven experience using CRM systems (e.g., Salesforce, HubSpot, etc.) to manage customer data and campaigns.
• Expertise in email marketing, including building targeted lists, designing campaigns, and analyzing performance.
• Experience leveraging digital performance marketing channels, including LinkedIn, to target and engage business audiences.
• Strong understanding of lead generation techniques, including segmentation, personalization, and prospect nurturing.
• Excellent communication skills with the ability to develop creative marketing materials that resonate with a business audience.
• Data-driven mindset with the ability to analyze performance metrics and optimize campaigns.
• Knowledge of the golf industry is a plus, but not required.

Why Join Golfballs.com?

• Be part of a growing company with a dynamic and collaborative work environment.
• Opportunity to shape the future of our B2B marketing efforts.
• Competitive salary and benefits package.
• Work with a passionate team that’s dedicated to delivering top-notch products and experiences for golf enthusiasts.