Admissions and Enrollment Manager

ESSENTIAL FUNCTIONS:

The Admissions and Enrollment Manager serves as an instructional support staff member responsible for overseeing admissions and enrollment for the college. This position supports the college by recruiting prospective students, processing applications, making admissions decisions, assisting prospective students with the enrollment process, planning and executing outreach and recruitment activities for the college, coordinating testing services and student orientation, communicating with prospective students via phone and email, and providing oversight and supervision to the Enrollment Services Specialist.

REQUIREMENTS:

Minimum Qualifications

§  Bachelor’s degree from a regionally accredited college or university

§  Must provide own transportation and possess valid driver’s license and maintain current vehicle registration and liability insurance

§  Must be proficient in operating a computer and experienced in Microsoft Office Word, Excel, PowerPoint, and Outlook.

§  1 – 2 years of experience with college admissions processes, higher education administration, or professional experience in marketing or sales

§  Must have ability and willingness to work some evenings and weekends

Preferred Qualifications

§  Bachelor’s degree from a regionally accredited college or university in Marketing, Business, Social Sciences or Behavioral Sciences

§  Two (2) or more years of related experience (recruitment, admissions counseling, academic advising or marketing)

§  Experience using Student Information Systems

JOB DUTIES AND RESPONSIBILITIES:

Admissions & Enrollment

1. Process admissions applications and make admission decisions.
2. Assist prospective students with the admissions and enrollment process.
3. Keep abreast of all applicable admissions and enrollment policies and procedures.
4. Complete all required training and professional development.
5. Contribute to the development and revision of admission policies and procedures.
6. Conducts various research to establish student academic status prior to entering GTC, including accreditation of other institutions, residency status, high school graduation status, home school status, veterans' status.
7. Correspond and communicate with students via phone, email and in-person visits promptly, accurately, and professionally.
8. Respond to student issues and inquiries from prospective students, parents, families, and other members of the public in a timely and professional manner.

9.     Process requests for student information.

10. Maintain confidentiality of student records (in compliance with the Family Educational Rights and Privacy Act).
11. Serve as custodian of admissions records. Maintain admissions files and ensure accuracy and easy retrieval for daily operations and annual internal and external audits. Secure office, including files, upon closing each day.
12. Provide general advising for credit and non-credit classes, using the college catalog and schedule of classes. Refer students to appropriate college departments for in-depth advising.
13. Input student data into the Student Information System.
14. Receive and evaluate transcripts for incoming students.
15. Coordinate testing and orientation for new students.

Outreach & Marketing

1. Plan and implement student recruitment activities. Develop recruitment strategies and work cooperatively with faculty and staff on recruitment activities.
2. Schedule and host campus tours and visits for potential students.
3. Work directly with community partners, organizations, high school counselors, and other agencies in activities designed to recruit and enroll students.
4. Disseminate and effectively communicate admission requirements and procedures to prospective students, parents, families, and other members of the public.
5. Provide knowledgeable and professional representation of Goodwill Technical College with students in groups, one-on-one, and during on- and off- campus events to increase community awareness.
6. Attending events and make presentations to communicate with prospective students and their families in an effort to promote GTC and its programs.
7. Compose letters, other correspondence, special reports and materials, and manage e-mail correspondence daily.
8. Maintain and expand prospective student recruitment through lead generation, automated and personalized communication, attending community events and college fairs, and identifying and conducting outreach to non-traditional populations in the regional service area.
9. Assist with providing content for GTC social media accounts and answering inquiries received via social media.
10. Maintains ongoing strategic communications with secondary school guidance counselors, independent counselors and other representatives.

11. Set strategic enrollment goals and demonstrate results.

SKILLS AND ABILITIES:

1.     Must have excellent organizational skills and be able to complete projects efficiently and independently.

2.     Must have excellent communication skills including verbal, phone, word processing, email, and internet.

3.     Knowledge of registration process including admissions, testing, registration, advising and records.

4.     Knowledge of Family Education Rights and Privacy Act (FERPA).

5.     Skill in operating a computer and proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook), and other social media applications.

6.     Ability to defuse difficult, angry, or emotional situations with students.

7.     Ability to operate a variety of office equipment.

8.     Must have excellent communication skills including verbal, phone, word processing, email and internet.

9.     Must have good public relations skills and the ability to work with employees and the public.

10. Must establish and maintain effective working relationships with, and among, all personnel.

11. Must be able to read, write and communicate clearly in English.

12. Must be able to work occasionally long or extended hour, including weekends.

13. Must be able to function in a hectic work environment with occasional periods of high stress.

14. Must maintain strict confidentiality of all information and have knowledge of Family Education Rights and Privacy Act (FERPA).

PHYSICAL/MENTAL DEMANDS:                                                                               

Required to sit or stand (possibly for long periods of time), walk, use hands to handle or feel objects, tools, or controls; reach with hands and arms; climb stairs; balance; stoop, kneel, crouch or crawl; talk or hear; able to lift 25 pounds. 

MARGINAL DUTIES:

Other duties as assigned by the Chief Academic Officer.