Marketing Manager

Marketing Manager

Are you looking to stretch your marketing muscles? Then, let’s talk! eCampus.com, a premiere online

retailer of textbooks and digital course materials, is seeking a Marketing Manager. Serving as a core

member of the eCampus.com Marketing Team, the Marketing Manager will effectively research,

develop, and execute marketing efforts as it relates to both our e-commerce brands and our highly

successful eCampus.com course material programs and campus store solutions. With a focus on

increasing brand awareness and ultimately driving sales, the ideal candidate will have a breadth of

understanding related to content marketing development, social media marketing, analytics and

reporting, and the desire to continuously stay abreast of emerging digital marketing trends. This is a

full-time, temporarily remote position at our corporate headquarters in Lexington, Ky.

Key Responsibilities

â— Develop strategies to grow customer base

â— Contribute social media efforts across all organizational brands

â— Work with our Online Bookstore division on innovative marketing strategies

â— Build relationships with school partnerships to further marketing efforts on campus

â— Strategize effective media creation

â— Collaborate with the Marketing Director to execute new initiatives

â— Manage timelines and media budgets

â— Plan, develop, implement, and monitor media campaigns for specific KPI goals

â— Perform continuous analysis on marketing performance

â— Manage traditional marketing strategies

â— Research and analyze trends in different markets

Requirements

â— 5+ years experience in the marketing field

◠Bachelor’s Degree in related field preferred

â— Must have both traditional and digital marketing experience

â— Experience building a larger company impression while maintaining a budget

â— Proven experience utilizing research and analytical skills in a professional setting

â— Superior organizational and time management skills

â— Ability to learn and understand multiple markets around the United States

â— Understanding of SEO and paid strategies

â— A passion for creativity and innovation

Employee Benefits

eCampus.com leadership knows the secret to the company’s success is largely due to the quality and

dedication of its employees and offers a competitive benefits package including health, dental, vision,

Group Life/AD&D, long-term disability, 401(k) plan, and paid time off. Compensation is commensurate

with experience.