Director of Digital Marketing

As the Director of Digital Marketing at eCampus.com, you will play a critical role in driving the online growth and success of our e-commerce platforms. We are seeking a highly skilled and strategic professional who can effectively lead and execute digital marketing initiatives while maximizing our e-commerce capabilities. The ideal candidate will have a proven track record of developing and implementing successful digital marketing strategies, optimizing e-commerce performance using UI/UX best practices, analyzing data to make informed decisions, and driving revenue growth. This position offers a unique opportunity to make a significant impact on our digital presence and drive our e-commerce business forward through effective leadership and strategic vision for the digital marketing team. This position is currently remote combined with regular appearances in our Lexington, KY offices.

Key Responsibilities:

?     Develop and execute comprehensive digital marketing strategies to drive traffic, customer acquisition, and revenue growth for eCampus.com and its sub-brands.

?     Lead and manage the overall e-commerce operations, ensuring an exceptional user experience, high conversion rates, and seamless transactions.

?     Utilize strong UI/UX skills to continuously improve the customer experience.

?     Oversee and optimize the performance of various digital marketing channels, including search engine marketing (SEM), search engine optimization (SEO), email marketing, social media marketing, affiliate marketing, and display advertising.

?     Work closely with the IT department to strategize and implement website development projects.

?     Collaborate with cross-functional teams, including marketing and design, IT, and online bookstore operations to drive effective digital marketing campaigns and initiatives.

?     Monitor and analyze key performance metrics, such as website traffic, conversion rates, customer acquisition costs, and ROI, to identify opportunities for optimization and improvement.

?     Stay up-to-date with industry trends, competitor data, emerging technologies, and best practices in digital marketing and e-commerce, and proactively recommend innovative strategies and tactics.

?     Develop semi-annual strategic marketing plans and manage all aspects of plan implementation including budgetary responsibilities.

?     Collaborate with Senior Marketing Director to maintain a strong brand presence across digital platforms, ensuring consistent messaging, brand positioning, and visual identity.

?     Implement effective customer segmentation, targeting, and personalization strategies with the ESP to enhance the customer experience and drive customer loyalty.

?     Lead and develop a high-performing digital marketing and e-commerce team, providing mentorship, guidance, and support to drive individual and team success.

?     Oversee reporting to supplement day-to-day business operations.

Key Qualifications:

?     Bachelor's or Master's degree in Marketing, Business, or a related field

?     Minimum five years leadership experience managing a team

?     Strong UI/UX background preferred

?     Proven experience in digital marketing, e-commerce, or a related role, preferably in the retail or e-commerce industry

?     “Can do” attitude with an aptitude for thriving under pressure in a fast-paced environment

?     Strong knowledge and expertise in various digital marketing channels, including SEM, SEO, email marketing, affiliate marketing, and display advertising

?     Demonstrated experience in managing and optimizing e-commerce platforms, driving revenue growth, and improving conversion rates

?     Proficient in using digital marketing and e-commerce tools, platforms, and analytics software

?     Exceptional analytical and problem-solving skills, with the ability to analyze data, draw insights, and make data-driven decisions

?     Strong leadership and managerial skills, with the ability to motivate and develop a high-performing team

?     Excellent communication and collaboration skills, with the ability to effectively work with cross-functional teams and external stakeholders

?     Results-oriented mindset with a track record of achieving and exceeding targets and goals

?     Experience with SendGrid and Listrak ESP platforms preferred

?     Working knowledge of GA4, Google Ads, G Suite, Microsoft Office, Meta Ads

Employee Benefits

eCampus.com offers a competitive benefits package including health, dental, vision, Group Life/AD&D, long-term disability, 401(k) plan, and paid time off.