SR. DIRECTOR OF MARKETING

Scope: We are seeking a Christ-loving, data-minded leader to work with the Director of Creative Strategy and Communications to grow and develop Pre-Born!’s presence with our target audiences. Utilize your skills and life to increase your service to Jesus Christ by working alongside us in saving babies and souls.

Reports To: VP of Growth

Chief Marketing Officer Location: Indianapolis, IN

A Little About Us: Pre-Born! is a national grant-maker exclusively for pregnancy clinics across the U.S. (and a few beyond)! We empower clinics through providing training, consultation, and equipment to help rescue babies from abortion and bring mothers and their families to the saving knowledge of Christ. 

We are a Christ-centered and Christ-directed non-profit that seeks to operate with excellence, efficiency, and innovation. We are a diverse family with people from all different backgrounds united through our love for Christ and our love for life. 

Character Qualities:

·      Creative

·      Critically-thinking

·      Proactive

·      Adaptable

·      End-user-minded

·      Passionate

Qualifications:   

·      Personal, growing relationship with Jesus Christ. 

·      Agreement with and adherence to Pre-Born!’s Statement of Faith and Code of Christian Conduct.

·      100% pro-life.    

·      Willingness to intercede before God for the ministry of Pre-Born!.

·      Expertise in non-profit marketing, communications, and public relations, preferably in the pregnancy center / pro-life space.

·      Significant experience in:

o   Microsoft Office suite

o   Webpage design 

o   Graphic  

o   Proofreading

o   Print, digital and oratory marketing content development

·      Ability and desire to manage details in simultaneous projects on an ongoing basis

·      Ability and desire to accommodate high priority and / or urgent campaigns

·      Effectively work with different team members with varying degrees of expertise and experiences.

·      Ability to anticipate organizational creative needs

·      Proven analytical and organizational skills to ensure data and programmatic integrity 

·      Experience establishing and conservatively managing budgets 

·      Ability to thrive under pressure, meet deadlines and to work efficiently on a team while having strong self-management skills 

·      Adaptability and flexibility to different organizational and management requirements

Duties: 

·      Analyze data from all marketing, donation, and customer relationship management platforms and adjust established marketing plans based on outcomes 

·      Manage the entire lifecycle of videography projects 

·      Conduct donor health analysis to properly segment marketing and communication pieces.

·      Collect and create digital, postal and radio collaterals for campaigns and events.

·      Conduct regular and comprehensive market research on all stakeholders

·      Conduct regular and comprehensive return-of-investment analyses on all marketing campaigns

·      Grow “market share” of Pre-Born! brand in cause space

·      Develop and maintain a profitable, robust and integrated social media marketing plan

·      Manage main website (preborn.com) retargeting and SEO endeavors

·      Lead efforts to diversify the donor base demographics, paying special attention to the millennial generations and younger 

·      Manage external marketing, communications, radio, and public relations partnerships

·      Furnish routine reporting to senior leadership 

Benefits:

1.      Health Insurance 

2.     401K matching

3.     Paid vacation