Regional Field Marketing Manager
Bai Brands LLC New York, NY

Job Description

Calling all healthy activists, with a passion for great taste and a competitive drive! Bai is looking for high-energy leaders who are audacious, tenacious, and obsessive with passion written on their forehead. We are looking for candidates who will join us on our mission of changing the way the world drinks.  Think you have what it takes? 

Bai is hiring a Regional Field Marketing Manager who is responsible for developing and executing regional marketing plans that strategically link to pillar platforms and that localize corporate brand strategies. The RFMM sets the marketing vision for the region and oversees the planning and execution of all activity. They will need to think outside of the box, executing disruptive lifestyle marketing and creating relationships with Bai’s future advocates.  The RFMM will work with closely with their local sales team in order to optimize their strategy and deliver retail and event programs that will help drive volume growth.


  • Develop a local market strategy to build brand awareness and increase trial within the region
  • Oversee the execution of local sampling initiatives, reaching consumers where they live, work, play and shop
  • Research and host/sponsor events relevant to the brand and to the region, partnering with likeminded companies
  • Recruit, manage and motivate a team of Brand Ambassadors for events, as needed
  • Engage in outreach to develop and build strong relationships with local market influencers who can facilitate new sampling opportunities, events and overall brand awareness
  • Ensure a firm understanding of brand strategy, sufficient to translate into sampling tactics and market plan programming
  • Work closely with the sales team to develop promotional programing for retailers around top events in the region
  • Assist the sales team with identifying marketing materials / collateral for presentations with customers
  • Measure and analyze field marketing performance against target plan
  • Constantly work to develop an in-depth understanding of the beverage market, natural market trends, and of emerging health and fitness trends, among other lifestyle activity

People Leadership & Development

  • Lead and inspire local field marketing team to ensure effective, best in class program execution and to ignite passion in the execution of all job functions
  • Be a creative problem solver and approach challenges as an opportunity
  • Provide direct/indirect reports with leadership, direction and coaching to achieve work objectives and improve performance and skills
  • Focus on talent management; including recruitment, ongoing performance management and individual development

Administrative Duties & Reporting

  • Measure and communicate goals and results to sales and marketing team
  • Manage responsibly budget, inventory, and logistics for the region
  • Ensure the effective implementation of event calendars, programming and recaps within the business unit
  • Inform and update sales and distributors on all field marketing activity
  • Manage brand ambassador payroll and reporting


  • Bachelors degree
  • 3-5 years experience, preferably in the experiential marketing field or consumer based marketing
  • Knowledge of brand strategy and market application including local marketing and product sampling
  • Field leadership experience including budget responsibility and management
  • Knowledge of local market trends and relevant influencers
  • Excellent communication skills, including presenting and training abilities
  • Proven track record of achieving sustainable results
  • Willingness to travel to local markets
  • Go-getter attitude and 100% commitment to building a new brand in a year of hyper-growth
  • Must be able to regularly lift up to 35lbs
  • Must have a valid drivers license to operate company-owned vehicle

Bai is an Equal Opportunity Employer.

Bai Brands LLC is an EEO employer - M/F/Vets/Disabled
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