Digital Marketing Associate
PRIMARY PURPOSE:
The Digital Marketing Associate plays a crucial role in implementing and optimizing digital marketing strategies to drive brand awareness, increase online visibility, and generate leads. The Digital Marketing Associate will utilize various channels such as social media, email marketing, and SEO to achieve these goals.
WAGE: $18/hour
TIMELINE: September 22nd – December 19th
LOCATION: In person/Hybrid
Note: This role is part of a secondment arrangement. The successful candidate will be employed by Civiconnect, but their day-to-day responsibilities will be carried out with a partner organization (TBD) under their operational supervision.
KEY RESPONSIBILITIES:
Develop detailed plans for digital marketing campaigns, ensuring alignment with the target audience and overall marketing objectives.
Execute digital marketing campaigns across various digital channels while managing their reach and engagement.
Monitor and analyze website traffic and performance metrics using analytics tools to identify areas for improvement and provide actionable insights.
Research and analyze marketing strategies and implementations specific to the industry.
Conduct keyword research and optimize website content to improve organic search rankings and increase visibility on search engine results pages.
Collaborate with the marketing team to create engaging content for digital platforms, ensuring alignment with brand guidelines and target audience.
Stay updated with the latest industry trends, best practices, and emerging technologies in digital marketing to incorporate innovative strategies and maintain a competitive edge.
Participate in soft skills workshops.
Other duties as required
*All employees of Civiconnect are expected to follow Company Health and Safety policies, procedures, and work practices at all times, including participating in related training.
WORKING ENVIRONMENT / PHYSICAL DEMANDS:
In person/Hybrid work environment.
Mandatory attendance is required for technical and soft skills workshops.
PROGRAMS / SOFTWARE USED:
Semrush, Meta Business Suite, Social Media Platforms (Facebook, Instagram, LinkedIn), Canva, Meta Ads, LinkedIn Ads, Google Ads, Google My Business, Microsoft Office Suite
QUALIFICATIONS:
Skill, Knowledge, and Abilities:
Willingness to learn.
Must respect the learning environment.
Strong problem-solving and analytical skills.
Ability to work collaboratively in a team environment.
Excellent written and verbal communication skills.
No prior experience is required, however, knowledge of the following is beneficial.
Proficiency in Microsoft Office Suite and basic graphic design tools.
Familiarity with analytics tools to measure and interpret campaign performance.
Knowledge of digital marketing concepts and strategies, including SEO, SEM, email marketing, social media, and content marketing.
Civiconnect receives government funding based on certain eligibility requirements. Please only apply if you meet the following criteria:
Must be between 18-29 years of age
Must be enrolled in part-time or full-time studies at a Canadian post-secondary institution with a co-op or internship.
Must be a Canadian Citizen or Permanent Resident
Must be able to work full-time for 12 weeks.
Preference will be given to candidates who identify with one of the following equity deserving demographics:
Racial minority
First Year Student
Indigenous
Francophone
A woman enrolled in a STEM program
Disabled** ** Includes: vision impairment; deaf/hard of hearing; mental health/cognitive condition ie. depression, anxiety, ADHD, bipolar; intellectual/learning disorder; autism spectrum; physical disability).
You will need to provide certain administrative documents if offered employment including:
Proof of ID (copy of Birth Certificate, Passport, Permanent Resident card).
Proof of Enrolment letter from Registrar’s office.
TD1 & TD1ON completed.
Direct deposit slip from financial institution.
At Civiconnect, we are committed to fostering an inclusive and accessible hiring process for all candidates. If you require accommodation to participate in our recruitment process, please do not hesitate to reach out to our Human Resources team at hr@civiconnect.ca.
Note: This job description is intended to provide a general overview of the position. It is not an exhaustive list of responsibilities, duties, and skills required. The Digital Marketing Associate may be required to perform other related duties as assigned.