Digital Marketing Specialist
Cassena Care New York, NY OPEN

Cassena Care, LLC a health care consulting entity is seeking an experienced Digital Marketing Manager to join our team of Professionals in the NYC area. 

Job Responsibilities may include but are not limited to:

  •          Campaign Strategy Implementation

  •          Understands the clients product and their marketing objectives

  •          Research and select keywords, write ad copy and determine landing lines

  •          Create and implement analytics tags

  •          Establish and Manage account launches tags

  •          Attend client and agency meetings to present deliverable, strategies, and tactics.

  •          Maintain positive client relationships

  •          Report results and optimizations

  •          Monitor track and evaluate analytics, based on client’s targets and baselines.

  •          Create monthly client reports, verify data accuracy, provide analysis and keep clients updated on the status of their accounts.

  •          Optimize campaigns accordingly to maximize client investment

  •          Present practical ideas for future marketing expansion or optimization

  •          Work towards google analytics certification.

  •          Execute all visual design stages from online to printing

  •          Write newsletters including all company updates

  •          Upgrade our email templates using graphics, personalization and advanced features
  •      Build and execute social media strategy through competitive research, platform determination, benchmarking, and messaging 


Skills and Qualifications:

·         Solid knowledge of Facebook Power Editor, Google Adwords / Solid knowledge of PPC / SEO 

·         Familiarity with web design and content management systems,

·         Excellent analytical skills, an ability to multitask and perform under tight deadlines,

·         Strong written communication skills.

·         Minimum of five (2) years of progressive digital marketing experience, including SEM and email marketing

·         Minimum five (2) years of marketing communications project management experience.

Competitive salary

Generous PTO Package

Health and Dental Benefits

401k Plan

We are an EOE

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