Digital Marketing Manager
Cassena Care New York, NY OPEN

Cassena Care, LLC a health care consulting entity is seeking an experienced Digital Marketing Manager to join our team of Professionals in the NYC area. 

Job Responsibilities:

·         Campaign Strategy Implementation

·         Understands the clients product and their marketing objectives.

·         Research and select keywords, write ad copy and determine landing lines

·         Create and implement analytics tags

·         Establish and Manage account launch tags

·         Review accounts pre and post launch

·         Attend client and agency meetings to present deliverable, strategies, and tactics.

·         Maintain positive client relationships

·         Report results and optimizations

·         Monitor track and evaluate analytics, based on clients targets and baselines.

·         Create monthly client reports, verify data accuracy, provide analysis and keep clients updated on the status of their accounts.

·         Optimize campaigns accordingly to maximize client investment

·         Present practical ideas for future marketing expansion or optimization

·         Work towards google analytics certification.

·         Review and analyze competitors sites

·         Suggest and implement direct marketing methods to increase profitability

·         Liaise with Sales and Product development teams to ensure brand consistency

·         Establish our web presence to boost brand awareness

·         Ensures digital design is optimized for branding, impact, SEO, web development, etc.

Skills and Qualifications :

·         Solid knowledge of Facebook Power Editor, Google Adwords

·         Familiarity with web design and content management systems,

·         Excellent analytical skills, an ability to multitask and perform under tight deadlines,

·         Strong written communication skills.

·         Minimum of five (2) years of progressive digital marketing experience, including SEM and email marketing

·         Minimum five (2) years of marketing communications project management experience.

Competitive salary
Generous PTO Package
Health and Dental Benefits
401k Plan
We are an EOE


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