Cassena Care, LLC a health care consulting entity is seeking an experienced Digital Marketing Manager to join our team of Professionals in the NYC area.
· Campaign Strategy Implementation
· Understands the clients product and their marketing objectives.
· Research and select keywords, write ad copy and determine landing lines
· Create and implement analytics tags
· Establish and Manage account launch tags
· Review accounts pre and post launch
· Attend client and agency meetings to present deliverable, strategies, and tactics.
· Maintain positive client relationships
· Report results and optimizations
· Monitor track and evaluate analytics, based on clients targets and baselines.
· Create monthly client reports, verify data accuracy, provide analysis and keep clients updated on the status of their accounts.
· Optimize campaigns accordingly to maximize client investment
· Present practical ideas for future marketing expansion or optimization
· Work towards google analytics certification.
· Review and analyze competitors sites
· Suggest and implement direct marketing methods to increase profitability
· Liaise with Sales and Product development teams to ensure brand consistency
· Establish our web presence to boost brand awareness
· Ensures digital design is optimized for branding, impact, SEO, web development, etc.
Skills and Qualifications :
· Solid knowledge of Facebook Power Editor, Google Adwords
· Familiarity with web design and content management systems,
· Excellent analytical skills, an ability to multitask and perform under tight deadlines,
· Strong written communication skills.
· Minimum of five (2) years of progressive digital marketing experience, including SEM and email marketing
· Minimum five (2) years of marketing communications project management experience.
Generous PTO Package
Health and Dental Benefits
We are an EOE