Vice President, Marketing

Calcium Chicago, IL
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Position Overview

Are you a proven Marketing Executive with experience that spans both Consumer and Business markets and are looking for a fresh challenge and an opportunity to further advance your career?  We are tapping into the global mHealth market which has a total size of $40B.  If you are highly flexible and adaptive out-of-the-box thinker with analytical and problem-solving skills and able to multitask in a fast-paced environment, we have the perfect job for you!  Calcium is looking for an enthusiastic Marketing Executive who will not only execute in the trenches, but also provide strategic leadership, from a market and product perspective to our management team.

About Calcium

Calcium (www.calciumhealth.com) is the world’s first consumer-driven healthcare platform. We’re reshaping the way people manage their health and giving them personal control of their medical records - and we’re doing so with a team of talented, adaptive change-makers.  For consumers, this is a cross-system platform and is agnostic to where you live or receive care (so much more than your standard provider app). Our app's goal is to help consumers live healthier lives, not keeping them as patients of a particular system.  Join Calcium’s collaborative group of world-changers in making a difference and improving lives, one app and one person at a time. 

What you will do:

·       Be the marketing authority and contributing member of the leadership team

·       Develop a marketing strategy that aligns to the business strategy and ensure execution against that plan to achieve growth

·       Drive and improve the personas in development to the market

·       Oversee and direct the marketing team’s implementation of this marketing strategy, including marketing campaigns, events and PR/Communications; take ownership of the development and execution of the marketing planning calendar, make real-time adjustments as required and leverage key learnings going forward

·       Drive full funnel engagement—awareness, interest, consideration, strengthening Consumer and Business marketing opportunities and partnerships and forging new ones

·       Lead, engage and guide a highly motivated team of marketing individuals

·       Manage the digital marketing strategy across paid search, social, remarketing and affiliates to drive app growth

·       Produce and deliver executive reports identifying areas of opportunity and risk, budgetary spend, ROI and growth against target

·       Drive and develop relationships and strategies with external media agencies, where required

·       Work closely with and develop strong relationships with the Sales and Product teams

A bit about you:

·       Bachelor’s or higher degree in business, marketing or a related field

·       Five to seven years’ experience in a marketing leadership role

·       Strong consumer experience with successfully bringing an app to market

·       A focus on growth marketing and demand generation programs

·       Experience in marketing within the healthcare industry a plus

·       Experience in marketing SaaS products a plus

This is a full-time position with an excellent comp package including salary, incentives, paid-for benefits, flexibility, and potential for huge growth.  We are unable to sponsor visa candidates at this time.

This is a remote position.  You are not required to live in the Chicago area.

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