Marketing Assistant

Company Information

Organization Name: Black Youth Leadership Project, Inc.
About Our Organization: Black Youth Leadership Project (BYLP) is a non-profit organization dedicated to empowering and uplifting black youth through leadership development, educational opportunities, and community engagement.
Website: www.bylp.org
FLSA Status: Non-exempt
Prepared Date: 07-21-2023
Effective Date: 07-21-2023
Hiring Manager Job Title: Marketing Assistant
Job Function: Marketing & Community Outreach
Job Level: Individual Contributor
Employment Status: Part-time Regular
Primary Location: SACRAMENTO COUNTY, CA

Job Summary

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets. Design digital user interfaces or websites. Develop and test layouts, interfaces, functionality, and navigation menus to ensure compatibility and usability across browsers or devices. May use web framework applications as well as client-side code and processes. May evaluate web design following web and accessibility standards, and may analyze web use metrics and optimize websites for marketability and search engine ranking. May design and test interfaces that facilitate the human-computer interaction and maximize the usability of digital devices, websites, and software with a focus on aesthetics and design. May create graphics used in websites and manage website content and links. Design or create graphic print content to meet specific commercial or promotional needs, such as packaging, displays, or logos. May use a variety of mediums to achieve artistic or decorative effects. Format typescript and graphic elements using computer software to produce publication-ready material.

Education and Experience

Associate's Degree (or other 2-year degree)
Bachelor's Degree

Knowledge

Design - Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.

Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

Fine Arts - Knowledge of the theory and techniques required to compose, produce, and perform works of music, dance, visual arts, drama, and sculpture.

Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

Skills

Basic Skills

• Active Learning- Understanding the implications of new information for both current and future problem-solving and decision-making.
• Active Listening- Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
• Critical Thinking- Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
• Learning Strategies- Selecting and using training/instructional methods and procedures appropriate for the situation when learning or teaching new things.
• Mathematics- Using mathematics to solve problems.
• Monitoring- Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
• Reading Comprehension- Understanding written sentences and paragraphs in work-related documents.
• Science- Using scientific rules and methods to solve problems.
• Speaking- Talking to others to convey information effectively.
• Writing- Communicating effectively in writing as appropriate for the needs of the audience.

Social Skills

• Coordination- Adjusting actions in relation to others' actions.
• Instructing- Teaching others how to do something.
• Negotiation- Bringing others together and trying to reconcile differences.
• Persuasion- Persuading others to change their minds or behavior.
• Service Orientation- Actively looking for ways to help people.
• Social Perceptiveness- Being aware of others' reactions and understanding why they react as they do.

Complex Problem Solving Skills

• Complex Problem Solving- Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.

Technical Skills

• Equipment Maintenance- Performing routine maintenance on equipment and determining when and what kind of maintenance is needed.
• Equipment Selection- Determining the kind of tools and equipment needed to do a job.
• Installation- Installing equipment, machines, wiring, or programs to meet specifications.
• Operation and Control- Controlling operations of equipment or systems.
• Operations Analysis- Analyzing needs and product requirements to create a design.
• Operations Monitoring- Watching gauges, dials, or other indicators to make sure a machine is working properly.
• Programming- Writing computer programs for various purposes.
• Quality Control Analysis- Conducting tests and inspections of products, services, or processes to evaluate quality or performance.
• Repairing- Repairing machines or systems using the needed tools.
• Technology Design- Generating or adapting equipment and technology to serve user needs.
• Troubleshooting- Determining causes of operating errors and deciding what to do about it.

Systems Skills

• Judgment and Decision Making- Considering the relative costs and benefits of potential actions to choose the most appropriate one.
• Systems Analysis- Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.
• Systems Evaluation- Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.

Resource Management Skills

• Management of Financial Resources- Determining how money will be spent to get the work done, and accounting for these expenditures.
• Management of Material Resources- Obtaining and seeing to the appropriate use of equipment, facilities, and materials needed to do certain work.
• Management of Personnel Resources- Motivating, developing, and directing people as they work, identifying the best people for the job.
• Time Management- Managing one's own time and the time of others.

Work Context

Communication - Types and frequency of interactions with other people that are required as part of this job.

Role Relationships - Importance of different types of interactions with others both inside and outside the organization

Responsibility for Others - Amount of responsibility the worker has for other workers as a part of this job

Conflictual Contact - Amount of conflict that the worker will encounter as part of this job

Work Setting - Description of physical surroundings that the worker will face as part of this job

Environmental Conditions - Description of extreme environmental conditions the worker will be placed in as part of this job

Job Hazards - Descriptions of types of hazardous conditions the worker could be exposed to as part of this job. This includes the frequency of exposure, and the likelihood and degree of injury if exposed.

Body Positioning - Amount of time the worker will spend in a variety of physical positions on this job

Work Attire - Dress requirements of this job

Impact of Decisions - The frequency and nature of the impact of worker's decisions on the organization

Routine versus Challenging Work - The relative amounts of routine versus challenging work the worker will perform as part of this job

Competition - Amount of competition that the worker will face as part of this job

Pace and Scheduling - Description of the role that time plays in the way the worker performs the tasks required by this job

Primary Job Duties

• Create designs, concepts, and sample layouts, based on knowledge of layout principles and esthetic design concepts.
• Determine size and arrangement of illustrative material and copy, and select style and size of type.
• Use computer software to generate new images.
• Draw and print charts, graphs, illustrations, and other artwork, using computer.
• Review final layouts and suggest improvements, as needed.
• Confer with clients to discuss and determine layout design.
• Develop graphics and layouts for product illustrations, company logos, and Web sites.
• Key information into computer equipment to create layouts for client or supervisor.
• Prepare illustrations or rough sketches of material, discussing them with clients or supervisors and making necessary changes.
• Study illustrations and photographs to plan presentation of materials, products, or services.
• Maintain archive of images, photos, or previous work products.
• Research new software or design concepts.

Activities

Time Management - Managing one's own time and the time of others.

Speaking - Talking to others to convey information effectively.

Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.

Reading Comprehension - Understanding written sentences and paragraphs in work-related documents.

Operations Analysis - Analyzing needs and product requirements to create a design.

Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.

Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.

Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Active Learning - Understanding the implications of new information for both current and future problem-solving and decision-making.

Tools and Technology

Tools

Desktop computers

• Desktop computers

Laser printers

• Computer laser printers
• Wide format printers

Notebook computers

• Laptop computers

Personal computers

• Personal computers

Scanners

• Computer scanners

Tablet computers

• Graphics tablets

Technology

Cloud-based data access and sharing software

• Google Drive
• Canva

Computer aided design CAD software

• Canva
• Adobe products
• WIX

Desktop publishing software

• Adobe products

Document management software

• Adobe Systems Adobe Acrobat
• Google Docs

Electronic mail software

• Gmail

Graphics or photo imaging software

• Adobe products
• Canva

Internet browser software

• Web browser software

Music or sound editing software

• Adobe products

Office suite software

• GSuite

Operating system software

• Apple macOS

Presentation software

• Google Slides

Project management software

• Trello

Sales and marketing software

• Google Ads

Spreadsheet software

• Google Sheets

Video creation and editing software

• Adobe products
• YouTube

Web page creation and editing software

• Adobe products
• Social media sites
• WordPress

Web platform development software

• Adobe products
• AJAX
• Cascading style sheets CSS
• WIX
• Dynamic hypertext markup language DHTML
• Extensible hypertext markup language XHTML
• Hypertext markup language HTML
• JavaScript
• Oracle JavaServer Pages JSP
• PHP

Word processing software

• Google Docs

Note

This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an “at will” relationship.