Digital Platforms & Campaigns Specialist
About the Organization
At Ronald McDonald House® British Columbia and Yukon, we envision a province where families stay close to their sick children. Today, 2 out of 3 Canadians live in a city or town without a children’s hospital. Our Mission is to give sick children the healing power of being together with family.
As a champion of family-centered care, we enable access to children’s hospitals by providing families with sick children accommodation, meals, and wellness programs that support their emotional and physical well-being.
Since opening our first 13-bedroom House in Vancouver in 1983, Ronald McDonald House BC & Yukon has continued to grow to meet the rising need for support. In 2014, we opened a new 73-bedroom House on the grounds of BC Children’s Hospital, along with a 2,000 sq. ft. Ronald McDonald Family Room inside Surrey Memorial Hospital. In 2025, we expanded once again, opening a new Ronald McDonald House Family Room at Royal Inland Hospital in Kamloops, bringing comfort, care, and a place to rest to families in the BC Interior. We are also opening a new Ronald McDonald House Family Room in Prince George at University of Northern British Columbia later this year to serve families in Northern BC.
As the second-largest Ronald McDonald House in Canada and one of the largest in the world, we are planning for even greater impact. With exciting expansion plans underway, we aim to double our capacity and impact across BC and the Yukon over the next five years, ensuring even more families can stay close when it matters most.
Our team is the backbone of this mission; serving families, supporting volunteers and donors, and helping spread awareness every single day.
The Digital Platforms & Campaigns Specialist plays a key role in strengthening Ronald McDonald House BC & Yukon’s digital and campaign capacity. This role blends technical execution with collaboration, overseeing websites and fundraising microsites, email campaigns, paid digital, and analytics to ensure our tools and campaigns are optimized, insightful, and impactful. By supporting fundraising and marketing initiatives across platforms, the Specialist helps connect more donors and communities to the mission of keeping families close.
Key Responsibilities:
Digital Platforms & Campaign Execution
- Build and maintain Ronald McDonald House website and fundraising microsites (Raisely, Givergy, Fundraise Up, etc.).
- Manage email marketing, including segmentation, deployment, and CASL compliance.
- Support annual, capital, peer-to-peer, and event campaigns through digital deliverables across email, web, and social channels.
- Develop and manage paid social media campaigns when executed in-house, and collaborate with agencies on digital advertising.
Analytics & Reporting
- Lead analytics and reporting across email, social, website, fundraising platforms, and paid media.
- Create dashboards and reports (GA4, Looker Studio, etc.) with actionable insights for the team and leadership.
- Monitor and optimize campaign performance using data-driven recommendations.
- Coordinate with media partners and agencies to deliver assets, monitor placements, and track results.
- Support community-facing advertising campaigns and sponsorship activations to maximize visibility.
Collaboration & Team Support
- Serve as liaison with digital and media agencies, ensuring deadlines and deliverables are met.
- Work with the Marketing Manager to integrate family stories and donor content into digital campaigns.
- Support events and community fundraising teams by building and managing event-related digital platforms.
Job Specific Competencies and Skills
- Collaborative and mission-driven: You work effectively across teams and with external partners, valuing different perspectives and putting the mission first.
- Proactive and results-oriented: You take initiative, manage multiple priorities, and drive campaigns to completion.
- Strong communicator: You build clear, respectful relationships with agencies, vendors, and colleagues, and adapt your style to different audiences.
- Detail-oriented and organized: You balance technical execution with accuracy and reliability under tight timelines.
- Analytical and curious: You translate data into insights, ask the right questions, and recommend improvements for future campaigns.
- Technically agile: You are comfortable learning and adapting to evolving digital platforms and fundraising tools.
Experience and Educational Requirements
- 3–5 years of experience in digital marketing, campaign execution, or related roles.
- Experience with paid social campaign development and analytics.
- Hands-on experience with websites and fundraising platforms (WordPress, Raisely, Givergy, Fundraise Up preferred).
- Proficiency with email marketing platforms (e.g., Mailchimp, Campaign Monitor, or equivalent).
- Knowledge of Google Analytics (GA4), Google Ads Grant, and reporting tools (Looker Studio, etc.).
- Familiarity with design and social media management tools (e.g., Canva, Sprout Social).
- Understanding of CASL and digital consent best practices.
- Post-secondary education in marketing, communications, or related field, or equivalent professional experience.
- Nonprofit fundraising or campaign experience considered an asset.
What We Offer
- The opportunity to make a meaningful difference for families from across BC and the Yukon.
- Competitive salary and benefits package, including extended health coverage, RRSP matching, generous PTO including vacation, personal days, wellness days, summer Fridays and your birthday off.
- A flexible work environment, including a hybrid remote structure.
- A collaborative and supportive team culture committed to impact and innovation.
Disclaimer
The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.
Please note: all successful candidates will be required to undergo a vulnerable sector criminal record check.