Social Media Manager

A Book Company Lexington, KY

Are you looking to make a big impact for a rapidly growing company? eCampus.com is seeking a

Social Media Manager to elevate the company’s brands through effective strategy and execution of

engaging content across all social media platforms, including Facebook, Instagram, Twitter, LinkedIn,

YouTube, and more. The ideal candidate is a detail-oriented self starter who can effectively plan,

develop, and execute comprehensive social media strategies while also leveraging reporting to drive

future activities. In this role, you will be responsible for content generation for both paid and organic,

managing budgets, ad placement, and reporting. This temporarily remote position reports to the

Senior Marketing Manager and serves as a vital member of the eCampus.com marketing team.

KEY RESPONSIBILITIES

● Develop and execute overarching social media strategy to align with company goals

● Generate scroll-stopping original content for multiple brands that engages targeted audiences

● Create, manage, and maintain new social campaigns, promotions, and contests

● Build a comprehensive content calendar that aligns all social platforms

● Engage in daily social media monitoring, connecting, and responding

● Utilize social media management tools such as Sprout for scheduling

● Ensure content is optimized across all channels to grow the brand and fuel revenue

● Research and connect with relevant content sources for cross-promotion

● Stay current with platform requirements and algorithms to ensure maximum exposure

● Collaborate with marketing team on additional content development outside of social

● Apply a working knowledge of SEO principles to all content creation

● Elevate use of video content through original content creation

● Assist in the execution and content contribution of the company blog

SKILLS & REQUIREMENTS

● Bachelor’s degree in marketing or relevant field

● 2-3 years experience as a Social Media Manager

● Thrives in a fast-paced environment

● Superior copywriter with proven ability to generate creative content

● Comprehensive knowledge of social media platforms including Facebook, Twitter, Instagram,

LinkedIn, TikTok, and YouTube

● Working knowledge of SEO

● Strong organization skills and ability to balance multiple projects with tight deadlines

● Works well in an environment that promotes autonomy and independent thinking

● Quick learner with a desire to go above and beyond

● Passion for social media marketing

Employee Benefits

eCampus.com leadership knows the secret to the company’s success is largely due to the quality and

dedication of its employees and offers a competitive benefits package including health, dental, vision, Group

Life/AD&D, long-term disability, 401(k) plan, and paid time off. Compensation is commensurate with

experience.

About eCampus.com

eCampus.com is a premier online retailer of textbooks and digital course materials. Consistently exceeding

industry standards, eCampus.com’s mission is to provide the easiest, fastest, and most affordable way for K-12

and higher education students to buy, rent, or sell textbooks and digital content. The company launched on

July 2, 1999, the birthday of original investor Dave Thomas of Wendy’s. From the beginning, their driving force

has been meeting the needs of the customers they serve. Remaining an innovative leader in the course

materials industry, eCampus.com serves over 300 colleges and universities through an innovative course

material solutions suite, including full-service Online Bookstores and the eCampus.com ALL Access program.

eCampus.com's mission enables institutions to increase course material affordability, serving millions of

students to date. Through products that simplify the adoption, management and procurement of course

materials, eCampus.com propels student success by delivering the right course materials, at the right time, at