Beauty Brand Marketer
Cassena Care New York, NY TBD
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A new beauty brand located in Manhattan, NY is actively seeking an experienced Beauty Marketer to join our team of professionals for this newly up and coming Beauty Brand. We are looking for someone who has a passion for building brands and a passion for the beauty industry.


Primary responsibilities will include but are not limited to: planning, implementing and overseeing all marketing and advertising campaigns for the brand. Liaising with sales and public relations teams to align objectives for the brand as well as growing and developing the in-house marketing.

Responsibilities:

  • Promote beauty products, at store level or within corporate team.
  • Provide brand strategy and planning including target demographic, channel strategy and management, price positioning, competitive analysis, marketing plan development and promotional ideation, planning and execution.
  • Create concepts for the beauty brand.
  • Analyze sales results and customer feedback to assess impact of marketing plan and adapt accordingly for next marketing plan

Requirements:

  • Bachelor’s Degree in Marketing preferred
  • 5+ years’ experience in marketing and/or advertising within the Beauty Industry
  • 2+ years’ experience in a supervisory or managerial role
  • Strong leadership and project development skills
  • Excellent communication skills
  • Familiarity with strategic marketing campaigns

 

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