Youth To The People - Product Marketing Manager
Youth to the People Los Angeles, CA


We are looking for a highly efficient, experienced, and goal-oriented Product Marketing Manager who

thrives in a fast-paced startup environment. Our ideal candidate will help drive Youth To The People's

product pipeline, working to develop, manage and implement all product marketing strategies and

projects. This includes: developing the product marketing roadmap, craft product marketing messages to

support sell-in and sell-through, and conduct ongoing competitive and product analysis to drive business

priorities. Candidate must be expert in managing product development timelines, budget, P&L and



Essential Duties/Responsibilities:

  • Collaborate with Founders, Product Innovation Manager and Director of Marketing to create new product concepts and drive 3 year product pipeline

  • Create and manage product briefs in conjunction with Product Innovation Manager

  • Write all product copy and educational materials with guidance from Education and Marketing


  • Develop product names and positioning, identify key features and benefits, performance targets

    and coordinate consumer studies for claims development/substantiation

  • Create strategic presentation materials for internal and retail partner meetings including new

    product launch one sheets and decks, product profiles, comps, etc.

  • Drives product marketing planning and prioritization within the Go-to-Market process, balancing

    global, regional and channel needs.

  • Collect and analyze industry and sell-through trends, category shifts, COG changes and

recommend shifts as needed.

  •  Conduct competitive research to gain insights on product positioning, pricing
  • Conduct consumer surveys to gather data on product performance, consumer behavior,

    packaging preferences




  •  Position requires 5+ years of marketing in the beauty industry

  • Strong verbal and written communication skills

  • Strong organizational and time management skills; able to handle multiple priorities

  • Ability to be flexible and agile with constant changes and time restraints

  • Team player mentality with an entrepreneurial spirit

  • A passion to learn about technical elements of product development including production,

    factories and machinery and cosmetic chemistry

  •  Experience working in smaller, high-growth beauty companies is a plus



    Benefits and YTTP Culture

This position is salaried and full-time

This position reports to Director of Marketing

YTTP culture is nimble and fun. We're a small team and we're a family-owned company. We tell

jokes around here, we collaborate constantly, and we wear many hats.

The daily joy of working with a people that are positive, hungry, humble, and smart – we cater to

high performers and nice people.

Challenging, inspiring and non-stop challenges to solve

This location is in Los Angeles, those that apply must be eligible to work in the United States.

This is not a remote location job.



Youth to the People is an EEO employer - M/F/Vets/Disabled
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