Annual Single Giving Manager

Annual Single Giving Manager 

Direct Response 

Hybrid

Full Time, Permanent

Level 9

Requisition Number: DR-2026-002

Covenant House helps youth ignite their potential and reclaim their lives. As Canada’s largest agency serving youth who are homeless, trafficked or at risk, we offer the widest range of services to hundreds of young people every day.

More than a place to stay, we provide life-changing care with unconditional love and respect. We meet youth’s immediate needs and then we work together to achieve their future goals. We offer 24/7 crisis shelter transitional housing options on-site and, in the community, health and well-being support, training and skill development, and ongoing care once youth move into the community.       

For over 40 years, Covenant House has been dedicated to its mission of serving youth on the street and to protect and safeguard all youth with absolute respect and unconditional love. Since 1982, Covenant House has supported more than 100,000 young people.

Overview:

The Manager of Annual Single Giving leads the strategic execution of Covenant House Toronto’s fundraising efforts for its high-performing direct response annual single giving donor program, focusing on donor retention, lapsed donor reactivation, and revenue growth general and mid-level giving strategies, an emerging and growth opportunity. This role provides leadership to cross-functional teams, collaborates to improve retention and reduce attrition, and continuously monitors the overall health of the program. The Manager ensures campaigns are donor-centric, data-driven, and aligned with organizational goals, while maintaining fiscal responsibility and maximizing ROI.

We are currently recruiting for 1 Full-time, Permanent Position. This is a new role within the organization. 

Responsibilities:

Strategy & Leadership

· Develop strategies and tactics for acquisition, retention, reactivate lapsed donor, upgrade and manage mid-level giving strategies as a core component of the annual giving single gift donor program

· Oversee the donor journey to optimize lifetime value and revenue growth.

· Lead cross-functional teams to implement integrated multi-channel campaigns that grow the monthly giving portfolio, improve retention, and win back supporters.

Budget & Forecasting

· Create and manage annual single gift donor revenue and expense budgets by campaign and channel including both traditional and digital.

· Maintain ongoing revenue and expense forecasting and adjust strategies proactively to achieve financial goals.

Collaboration

· Collaborate with Donor Experience team to enhance on-boarding, improve processes, and reduce attrition for single gift donors.

· Keep the Donor Services team informed about active campaigns to ensure accurate and timely donor support.

· Work with digital and traditional fundraising teams to ensure cross-promotion and optimization across channels for monthly conversion, upgrade, and single-gift strategies.

· Work closely with the Manager of Monthly Giving to ensure alignment between programs, coordinate campaign timing, and share insights to optimize donor experience and revenue growth.

· Partner with major donor development team to identify, qualify, and transition high-potential annual donors into the major gift pipeline through coordinated moves management strategies, including data-driven prospecting and shared stewardship plans to optimize donor experience and revenue growth.

· Work with the Manager of Legacy Giving to identify key prospects and coordinate communication messaging and cadence.

Creative & Optimization

· Develop and deliver strategic creative briefs to internal teams and external agencies, ensuring campaign messaging aligns with fundraising objectives, audience insights, and brand standards.

· Partner with internal teams and external vendors to ensure campaigns are on time, on budget, accurate and aligned with organizational goals.

· Proactively leverage and share timely, relevant performance insights, donor trends, and campaign learnings with the team to drive segmentation, testing, and optimization.

· Stay current with direct response trends and best practices.

Execution 

· Lead end-to-end campaign strategy and execution, including planning, creative development, segmentation, testing, multi-channel implementation, and performance analysis for single-gift campaigns.

· Ensure donor communications are compelling, personalized, and mission-aligned.

· Provide strategic oversight to vendors and agencies, ensuring campaign materials reflect fundraising objectives and brand standards.

· Work with data services, vendors, digital teams to develop tracking and reporting tools and ensure accurate campaign execution.

Data Analysis and Reporting

· Monitor campaign performance metrics and continuously assess the overall health of the single giving program.

· Provide recommendations for optimization and prepare regular reports for leadership.

· Ensure excellent data hygiene practices and compliance with PIPEDA, CASL, and PCI requirements.

Key Performance Indicators (KPIs)

· Revenue Generation & Budget Management: Successfully raise and deliver annual revenue targets exceeding $12 million through single gift donor strategies, while managing expense budget to maximize ROI.

· Donor Lifetime Value (LTV): Increase the average lifetime value of single gift donors through retention, upgrades, and engagement strategies.

· Campaign ROI: Achieve strong return on investment for all direct mail, digital, and integrated campaigns, ensuring cost-effectiveness and revenue growth.

· Donor Acquisition Cost (CAC): Maintain or reduce cost per acquisition for new single gift donors across all channels.

· New Donor Acquisition: Volume of new single gift donors acquired through multi-channel campaigns.

· Donor Retention Rate: Percentage of single gift donors retained year-over-year.

· Lapsed Donor Reactivation: Number and percentage of lapsed donors re-engaged.

· Upgrade Rate: Percentage of donors upgraded to higher giving levels within the single gift program.

· Mid-Level Giving Growth: Revenue generated from mid-level donors within the single gift program.

· Move Management Success: Number of mid-level donors transitioned into the major gift pipeline in collaboration with Development. Collaboration effectiveness (e.g., documented joint plans with Development team).

· Campaign Performance: Response rates, ROI, and average gift size for direct mail, digital, and integrated campaigns.

· Data Quality & Compliance: Adherence to data hygiene standards and compliance with PIPEDA, CASL, and PCI requirements.

· Campaign Timeliness & Quality: On-time delivery of campaign assets and alignment with strategic goals.

· Innovation Adoption: Number of new strategies, tools, or channels tested and implemented to optimize donor engagement.

·Qualifications

· Bachelor’s degree in a related field or equivalent combination of education and experience.

· 5+ years of experience in direct response fundraising, preferably in the nonprofit sector and 3+ years in a leadership capacity.

· Strong financial acumen with experience managing budgets over $10 million.

· Proven success managing direct mail, phone and digital campaigns and generating significant revenue.

· Proven track record developing and achieving revenue growth

· Experience developing strategies for new donor acquisition, donor retention and reactivation of lapsed donors and mid-level donor.

· Excellent project management and organizational skills.

· Proficiency with donor databases and CRM systems (e.g., Raiser’s Edge, Engaging Networks, Salesforce).

· Experience managing programs with complex donor segmentation requirements.

· Strong understanding of fundraising regulations (e.g., PIPEDA, and other provincial privacy laws).

· Analytical mindset with ability to interpret data and optimize campaigns.

· Expertise in strategic storytelling and communication techniques by channel and brand.

· Has excellent understanding of data hygiene best practices and PCI requirements.

· Experience supervising staff and working cross-functionally.

· Knowledge of Engaging Networks, Salesforce or other eMarketing platforms.

· Experience with social media platforms for acquisition, retention and lead generation.

· Passion for the mission and values of Covenant House Toronto.

Don’t meet every requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet all qualifications. If you are excited about the role but your resume doesn’t align perfectly with every qualification in the description, apply anyway. You may still be the right candidate for this or other roles.

 What we Offer:

• Meaningful work.
• Competitive compensation. 
• Benefits such as Health, Dental, Vision, Personal Days, Employee Assistance Program, Tuition Reimbursement and more.  
• Employee perks which include discounts on gym membership, city bike rentals, auto & home insurance and more.

Interested candidates are welcome to apply directly to this posting on or by February 23, 2026. Only those selected to move forward in our recruitment process will be contacted. No agencies or phone calls please. 

Use of AI and Technology in the Hiring Process

Covenant House Toronto does not use artificial intelligence (AI) to make or inform hiring decisions. However, we do use an external applicant tracking system (ATS) to help manage applications efficiently.

While our ATS may apply automated filters or sorting functions, all applications are reviewed and evaluated by human recruiters. No hiring decisions are made by AI.

Commitment to Equitable Recruitment

At Covenant House Toronto we believe in a workplace culture of inclusion that is welcoming, respectful and safe for all staff. It is critical to Covenant House Toronto success to eliminate barriers and promote the inclusion of equity groups. Equity groups have been, and continue to be, underrepresented and marginalized in the workforce, leadership roles, and in some specific occupations. Equity groups include but may not be limited to Indigenous persons, racialized people, gender diverse people, 2SLGBTQIA+ people, and people with disabilities.

In accordance with the Ontario Human Rights Code, Accessibility for Ontarians with Disabilities Act and Covenant House Policy on Accommodation, a request for accommodation will be accepted as part of the Covenant House recruitment process.

Please visit our careers page to see more job opportunities.