Digital Marketing Manager

Digital Marketing Manager

We are looking for a highly skilled digital marketing manager to provide the following:

Responsibilities Include:

• Planning digital marketing campaigns, including web, SEO/SEM, email, social media display advertising
• Design, build, and maintain our social media presence across all digital channels
• Measure and report the performance of all digital marketing campaigns, assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize the user experience
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Instrument conversion points and optimizes user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Preferred Skills and Qualifications:

• Proven working experience in digital marketing
• Demonstrate experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools
• Working knowledge of ad-serving tools
• Experience in setting up and optimizing Google Adwords Campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constants
• Strong analytical skills and data-driven thinking
• Up to date with the latest trends and best practices in online marketing and measurement

Education:

• BS/MS degree in marketing or a related field