Digital Marketing Manager

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Digital Marketing Manager

We are looking for a highly skilled digital marketing manager to provide the following:

Responsibilities Include:

  • Planning digital marketing campaigns, including web, SEO/SEM, email, social media display advertising
  • Design, build, and maintain our social media presence across all digital channels
  • Measure and report the performance of all digital marketing campaigns, assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize the user experience
  • Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
  • Instrument conversion points and optimizes user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Preferred Skills and Qualifications:

  • Proven working experience in digital marketing
  • Demonstrate experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools
  • Working knowledge of ad-serving tools
  • Experience in setting up and optimizing Google Adwords Campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constants
  • Strong analytical skills and data-driven thinking
  • Up to date with the latest trends and best practices in online marketing and measurement

Education:

  • BS/MS degree in marketing or a related field
OR
 
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