HOTEL SMERF Sales Manager
Crowne Plaza Wauwatosa Wauwatosa, WI DOE
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Overview:

Sales Manager is responsible for effectively soliciting and becoming familiar with all accounts in his/her market segments specializing in SMERF sales. He/she is also responsible for prospecting and closing on assigned accounts/territory to positively impact hotel revenues. This position will be handling the Social, Military, Educational, Religious and Fraternal Markets.

Responsibilities

  • Develop full working knowledge of the operations of the hotel, including Food and Beverage, Guest Services and Reservations.
  • Develop a complete knowledge of company sales policies and SOP’s, and ensure knowledge of and adherence to those policies by the sales team.
  • Meet or exceed set goals.
  • Operate the Sales Department within established sales expense budget.
  • Participate in required M.O.D. and Saturday office coverage as scheduled.
  • Initiate and follow up on leads.
  • Maintain and participate in an active sales solicitation program.
  • Monitor production of all top accounts and evaluate trends within your market.
  • Regularly contact existing accounts based on the tracing frequencies of the Account Coverage Program.
  • Meet or exceed sales solicitation call goals as assigned by the Director of Sales.
  • Invite clients to the hotel for entertainment, lunches, tours and site inspections.
  • Assist in implementing special promotions relating to direct sales segments, i.e. parties, sales blitzes, etc.
  • Assist in the preparation of required reports in a timely manner.
  • Be familiar with sales policies and selling techniques with an emphasis on maximizing occupancy and Average Daily Rate (ADR).
  • Conduct a professional, thorough site inspection of the hotel with clients, exhibiting key features and benefits of the property.
  • Use your property’s computerized sales management system to manage the hotel’s business, including (but not limited to) generating reports, entering the business, blocking space and building accounts.
  • Meet and greet onsite contacts.
  • Develop networking opportunities through active participation in community and professional associations, activities and events.
  • Review meeting planner evaluations with the Director of Sales to ensure that issues receive follow-up.

Qualifications:

  • College coursework in the related field is helpful.
  • Experience in a hotel or a related field preferred.
  • High School diploma or equivalent required.
  • Must be skilled in Windows, Company approved spreadsheets and word processing.
  • Long hours sometimes required.
  • Light work-Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently or constantly to lift, carry, push, pull or otherwise move objects.
  • Must be able to effectively communicate both verbally and written with all level of employees and guests in an attentive, friendly, courteous and service-oriented manner.
  • Must be effective at listening to, understanding, and clarifying concerns raised by employees and guests.
  • Must be able to multitask and prioritize departmental functions to meet deadlines.
  • Approach all encounters with guests and employees in an attentive, friendly, courteous and service-oriented manner.
  • Attend all hotel required meetings and training.
  • Participate in M.O.D. coverage as required.
  • Maintain high standards of personal appearance and grooming, which include wearing nametags.
  • Maximize efforts towards productivity, identify problem areas and assist in implementing solutions.
  • Must be effective in handling problems, including anticipating, preventing, identifying and solving problems as necessary.
  • Must be able to understand and evaluate complex information, data, etc. from various sources to meet appropriate objectives.
  • Must be able to maintain the confidentiality of information.
  • Perform other duties as requested by management.
Crowne Plaza Wauwatosa is an EEO employer - M/F/Vets/Disabled
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